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Business Info

Business Name

myfloc.com

What do you do?

We connect lawyers with other lawyers for court appearances. It is nearly the equivalent of a teacher finding a sub when they cant be in class, but for lawyers it is more common and can appear for each other and request others to appear for them. It is an ecosystem that allows lawyers to request appearances when needed and appear for other when convenient. Ideally money circulates throughout the platform users.

Overall: make lawyer life easier and bringing the legal community closer.

Do the ad banners need to meet specific size requirements?

1. Magazine1/6 page: 5.25 x 2.75 in, or 2.75 x 4.75 in

2. website ad space: 200 x 125 pixels

3. Directory ad space: 4.5 x 3.5 in

How many different size variations of the ad banner do you need designed?

2-3

Target Audience

What is your industry?

Legal

Describe the target audience for your ad banner design

All lawyers, most specifically: criminal defense lawyers, new/young lawyers and experienced lawyers.

What 3 things would you like to communicate to your audience through your ad banner design?

1. That it is easy and free to sign up, no risk.
2. users Can grow business by taking more cases out of their local area because they can request court appearances from others without any negative consequences.
3. users Can make money and get experience by supporting their legal community.
overall: we can make lawyer life easier!

How is your company different from your competitors?

Only way to get someone to appear for you (the lawyer) is to 1. call around and hope a colleague can help you out by going to court for you or 2. Call a third party middleman that hires an attorney for you to make the appearance (attorneysinmotion.com, attorneysondemand.com). The middleman keeps a large percentage of the appearance cost.

How myfloc.com is different:
We only take a 15$ transaction fee.
We allow the users to request and appear for others within the same platform which only requires their state bar number to create account.
We let the user requesting appearance the ability to choose which lawyer makes the appearance.
We have unlimited messaging within the application for thorough communication.
We use paypal for cashless convenience.
We allow users to connect directly and instantly without any middleman interference.
We have user rating to ensure quality connections.
We use location based interaction (you can adjust your settings to receive appearance requests in respective courthouses).

Style and Concept

What ad banner design styles do you like?

a modern corporate can work. Legal marketing is a bit outdated but i dont want to veer too far from it, just enough to catch peoples attention without being too artsy. However, if you can add some comedy to the ad without it being too unprofessional, i'd be very happy.

What colors do you want to see in your ad banner design?

the color themes on myfloc.com. (green-blue hue, rosy-red, greys) Open to other colors.

What colors do you NOT want to see in your ad banner design?

yellow

What adjectives should best describe your ad banner design?

attention grabbing, simple, clean, calls for action.

What content must be included in the ad banner design?

For the magazine and directory ad, please include all/most of the content shown on the attached ad example. The wording can be changed for clearer messaging and can be shortened. The images of people should be changed or removed if appropriate.
For the other ad, please make it a shorter version of the magazine ad or something with few significant words and eye catching image.

Do you have additional requirements or links you'd like to share?

For the magazine and directory ad, i would like it to have enough info to convey what we do, which will lead the viewer to go on their computers and enter our website if interested in the service. For the other ad, the link will be attached, so just need to be intriguing enough to get them to click on ad.

Materials

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