• Award$400
  • Entries25
  • Creatives14

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Business Info

Business Name

WaveMachine Labs

What do you do?

Drum-replacement software plug-in: Drumagog. Takes recorded drum audio and replaces/enhances it with pre-recorded drum samples. Used by scores of producers from #1 hits to garage studios.

Do the ad banners need to meet specific size requirements?

#1: 728 x 90 pixels, File size under 60k, Flash (.swf) format & #2: 320 x 50 pixels, file size under 40k, and .gif format

How many different size variations of the ad banner do you need designed?

2

Target Audience

What is your industry?

Software, Music

Describe the target audience for your ad banner design

18-50 year old males. Part-time to full-time producers working in music. Want software that will make their jobs easier and that is reliable.

What 3 things would you like to communicate to your audience through your ad banner design?

- Drumagog is the high-end, professional's choice for drum replacement software
- Using Drumagog can give the user the same sounding drums as today's hits using their own equipment
- Drumagog is well recognized and is an industry standard in its field

How is your company different from your competitors?

We were the first to make drum replacement software, in 1999. We have been the choice of the top professionals ever since. We have more features and options for different sounds that users can take advantage of than any other competitor on the market.

Style and Concept

What ad banner design styles do you like?

We like striking, eye-catching, animated ads. It should not cross the line into overly busy, but we want it to make an impact on the viewer. See these examples: http://www.gearslutz.com/board/advertise.... This is what we are competing against. We feel that these are not as striking, and want to blow them out of the water.

What colors do you want to see in your ad banner design?

See screenshot of Drumagog and www.drumagog.com for colors to include in palette

What colors do you NOT want to see in your ad banner design?

See screenshot of Drumagog and www.drumagog.com for colors not included in palette

What adjectives should best describe your ad banner design?

We want the ad to "Pop". Engaging. Bold. Outside the box. Image-oriented.

What content must be included in the ad banner design?

We need the final product in two versions: a Flash version and a simple .gif version (see Formats section), and all source files. The following link has all of our various company and product logos and screenshots: http://drumagog.com/media. Feel free to use any of our stock images from this page that you want. We want original ideas for this ad and don't have any specific requirements other than catching the viewers eye and getting them to click on the link to go to our website. As suggestions, here are some of our current taglines. Feel free to use one, make up one of your own, or have no tagline at all: "The Premier Drum-Replacement Plug-in", "Turning Beats into Hits since 1999".

Do you have additional requirements or links you'd like to share?

We need the final product in two versions: a Flash version and a simple .gif version (see Formats section), and all source files. www.drumagog.com www.drumagog.com/media http://www.gearslutz.com/board/advertise...

Materials

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Files

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