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Business Info
Business Name
TWT
What do you do?
A family safety service for Android and iOS devices.
Do the ad banners need to meet specific size requirements?
An example of the proportion size with current banner/landing page is attached. So use this example because the size may vary from device to device.
How many different size variations of the ad banner do you need designed?
No variations
Target Audience
What is your industry?
Other
Describe the target audience for your ad banner design
Parents who wish to ensure their children and family members are protected and safe all day long. They can to monitor their loved ones location by mobile app and receive alerts if they arrive or left a place like school, home, shopping or any other place.
What 3 things would you like to communicate to your audience through your ad banner design?
Confidence, Peace of mind Accuracy
How is your company different from your competitors?
We are a family based service not a spy service.
Style and Concept
What ad banner design styles do you like?
Modern, Positive
What colors do you want to see in your ad banner design?
Use the color palette of the app. You can find the colors on the screenshots attached.
What colors do you NOT want to see in your ad banner design?
No restrictions. Use the current color palette
What adjectives should best describe your ad banner design?
Straight to the point, Made for my family
What content must be included in the ad banner design?
- Company logo
- One or two line text description
- Background or main photo
- Plan name: Premium
- Price (from 119.99/year by 39.99/year).
- Call to action button
Do you have additional requirements or links you'd like to share?
Please, do not use a splash discount or % to compare the prices. Use the follow examples as benchmarks: 1) Netflix home screen (https://www.netflix.com/?locale=en-US) ; 2) Spotify mobile app - first screen after installation (Attached). Remember that
this banner/landing page will be shown to offer an upgrade plan to users in the app.
Materials
Contract
Files
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