• Award$400
  • Entries45
  • Creatives25



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Let me tell you about us.

Legacy.com (www.legacy.com) is an innovative online media company that collaborates with more than 650 newspapers in the United States, Canada, United Kingdom and Australia to provide ways for readers to express condolences and share remembrances of loved ones. As the leader in the online obituary market, Legacy.com is visited by over 12 million people each month. We post obituaries and Guest Books for over 2 of every 3 people that die in the United States each day.

One of our products is a subscription-based e-mail alert system called ObitMessenger (www.obitmessenger.com). ObitMessenger is the most timely and comprehensive obituary e-mail alert system available because the data is taken directly from newspapers (with the newspapers permission because we work with them) on the day the obituary appears in the newspaper. No other obituary database/alert system in the world can make this claim.

Here is what we need:

To date, we have not aggressively advertised this product. However, wed like to change that by creating a 300x250 tile ad that will appear on all of the newspaper obituary sites we host. To see the location of the ad spot, go to www.legacy.com/chicagotribune. The ad will appear in the ad spot that appears next to the Memorial Website module.

The ad should be very simple in its content. Key communication points can be pulled from the obitmessenger site (www.obitmessenger.com). Essentially, we are trying to get people to sign up for alerts for obituaries they might be interested in, i.e. names, schools, workplaces, etc. Timeliness might be a key message receive an alert the same day the obituary appears in the paper. Coverage might also be a key message obituaries from over 650 newspapers.

Our target audience is:

Anyone interested in immediate notification of the death of a former classmate, co-worker, someone from their hometown, etc.

Once again, this is the most timely and complete obituary e-mail alert system available.

We like these designs:

We are not married to the current ObitMessenger logo design. However, any design must be appropriate, i.e. not deathly, not bright red, not humorous (believe me weve heard every obituary/death joke in 10 years of doing business).

Our design absolutely must have:

The ObitMessenger brand and powered by Legacy.com. To see how we used powered by Legacy.com go to the bottom of the following page www.legacy.com/chicagotribune



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