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LET ME TELL YOU ABOUT US:

ABOUT BOOKSWIM: online book rental service (like Netflix, but for books) with no due dates, no late fees, free shipping both ways, and book rentals starting at $9.95/mo. Members can purchase the books they rent. BookSwim's target market is female mystery/romance/bestseller readers, aged 30-55, family-oriented, loving Women's World, Real Simple, DailyCandy.com, PerezHilton.com

(college textbook market to be ignored -- offered as a separate service)

PRODUCT FOCUS:

holiday virtual/electronic gift cards (gift memberships). There are 2 parts:

- SEND UNLIMITED $10 FREE GIFT CARDS TO EVERYONE. Connect to Facebook, linkedin, etc or from online address books (Gmail, Hotmail, Yahoo, Outlook, etc) to select your gift recipients. Every recipient can get $10 free to start renting at no charge to the sender. (Idea is to promote free gift giving to friends/family/coworkers normally not on your shopping list)

- PURCHASE GIFT CARDS of at least $50 and get $50 Restaurant.com bonus for sender or the gift recipient. Buy $100 BookSwim Gift Card and get $100 to Restaurant.com. Any denomination can be purchased, starting at $15.

ABOUT BOOKSWIM GIFT MEMBERSHIPS:

- We plant a tree for every gift card to offset paper production in book industry.

- Good for grandparents, homebound (shut-ins), disabled. Books delivered to home and returned via postal mail. No need to leave the house.

- Elderly/ Not tech-savvy -- account can be managed by gift giver.

- Green / environmentally-friendly -- renting books means less paper production (one book can fulfill many readers). Gas is saved by not driving to the book store or library.

- Not your typical gift card. This is an intelligent gift to a unique service.

HERE IS WHAT WE NEED:

Spread out the following concepts/slogans to design complete set of holiday banner ads (about 30 in total) in popular sizes (towers, leaderboards, boxes, etc). Need a few as animated flash banners; others will be static.

OUR TARGET AUDIENCE IS:

DIFFERENT Target audience for holiday gift cards:

- 25-55 year old men giving to wife or girlfriend

- 25-55 year old women AND men giving to parents/grandparents

- tech savvy-25-40 year olds spreading free $10 gift cards to friends/family/coworkers through online social connections

WE LIKE THESE DESIGNS:

Our current BookSwim set of banners (and development files) in "BookSwim Ads" and "BookSwim Logos" folder: http://idisk.me.com/geoburke/public

We love the following photos and ones like them. (These are merely a guide -creative freedom is yours.)

_____________________________________________________________

MAN GIVING TO WOMAN:

"She'll let you do ANYTHING after giving her BookSwim" (used in images for a woman who would sexually thank a man, but he'd rather be doing "guy" stuff: eating, sports, video games, poker). (or where woman looks bored while man is having fun doing "guy" stuff).

-- http://www.istockphoto.com/stock-photo-3...

-- http://www.istockphoto.com/stock-photo-3...

-- http://www.istockphoto.com/stock-photo-3...

"I heard you're into BookSwimming" *wink* (used with images where a man is expecting to turn a woman on by surprising her with the gift of a book or gift card. think of the scenario of a man giving a woman sexy lingerie.)

-- http://www.istockphoto.com/stock-photo-8... (replace gift with book or gift card)

-- http://www.istockphoto.com/stock-photo-2... (replace gift with book or gift card)

-- http://www.istockphoto.com/stock-photo-2... (replace gift with book or gift card)

-- http://www.istockphoto.com/stock-photo-5... (replace gift with book or gift card)

"No idea what to give? Let HER choose. (You're so thoughtful!)"

or

"Bad at gifts? Let HER choose. (You're so thoughtful!)" (used for images where man gave a woman a gift she hates or where a man is giving (or wrapping) a gift that is obviously bad).

-- http://www.istockphoto.com/stock-photo-1...

-- http://www.istockphoto.com/stock-photo-1...

_____________________________________________________________

OFFICE GIFT GIVING:

- "Skip Secret Santa. Give BookSwim FREE for every coworker. Yes, Free."

or

"Score multiple cuties under the office party mistletoe. You're giving BookSwim without spending a dime."

-- http://www.istockphoto.com/stock-photo-4...

-- http://www.istockphoto.com/stock-photo-1...

(honestly, having trouble finding good "office holiday party gift giving" photos)

_____________________________________________________________

PARENTS/GRANDPARENTS:

- "You're back in the Will. Mom & Dad LOVE BookSwim"

(can't find good graphic for giving gift to Seniors)

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

- All images must display at least have 1 book (either added later or as part of the shot).

- Also, may choose to fit "The 1st $10 of EVERY gift card is FREE. Nothing to buy. Promise." or "BONUS! $50 gets you $50 to Restaurant.com."

- If using stock images, you must have rights to them or if something needs to be purchased, please ask permission first with a working proof.

- Please follow our current, non-holiday-focused campaigns for branding/style conventions.

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