LET ME TELL YOU ABOUT US:
GrubHub.com is the online destination for delivery information in Chicago, San Francisco, Boston, New York, and Philadelphia. The website shows all of the restaurants that deliver to your address. You can view menus and coupons, read and write reviews, and order online or by phone, all for free.
HERE IS WHAT WE NEED:
GrubHub.com needs a new set of banner ads that will display in targeted locations across the internet. Only users in one of our five markets will see the ads. These banners need to push the idea of GrubHub showing all of the restaurants that deliver.
OUR TARGET AUDIENCE IS:
Our typical user is the 25-35 urban working professional. They do not have any kids, and do not like to cook. We would also like to attract the younger college market with this campaign, while they are procrastinating from studying for finals. Our competition is the Yellow Pages, the takeout menu drawer, and other online ordering sites, but none of these show all the restaurants that deliver to an address. Online ordering is more more convenient and more accurate than ordering over the phone because there is no language barrier, no waiting on hold, and no one writing your order down.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Our logo needs to be displayed prominently, and the ads needs to clearly mention food/restaurant delivery. Food icons can be used or not used if you want. Our tagline is in the logo file "Discover Who Delivers". Need multiple sizes: 728x90, 160x600,300x250, 468x60. Can be same concept for all ad sizes or all different concepts. Up to you. Preferably, ads would work well together if the latter as roadblocks are possible.
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