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Business Info

Business Name

Create 6 Figure Courses

What do you do?

We help experts, consultants, and coaches create transformational online courses. We are advertising on Facebook for our upcoming webinar, 7 Steps to Creating & Launching a Profitable Online Course.

Do the ad banners need to meet specific size requirements?

1200 x 628

How many different size variations of the ad banner do you need designed?

Just one: 1200 x 628.

Target Audience

What is your industry?

Consulting and Professional Services

Describe the target audience for your ad banner design

Experts, coaches, consultants, authors, speakers, small business owners. Mostly women but we do not want pink or female focused designs. Age is 35+. They see a lot of ads in their Facebook feeds so we need it to stick out but still look like very high quality.

What 3 things would you like to communicate to your audience through your ad banner design?

1. Our main goal is to get them to click through to sign up for our webinar (sample page: https://4mat4business.leadpages.net/ewom...
and then purchase our program (http://www.create6figurecourses.com/join...)

2. The ad needs to be modern, clean, and very high quality. Our brand over-delivers on everything.

3.

How is your company different from your competitors?

In a crowded space we actually deliver the results we promise. Our courses are transformational experiences that help experts/coaches/consultants transform their one-on-one businesses into the

Style and Concept

What ad banner design styles do you like?

Modern, clean designs that follow our design aesthetic. The page to follow is http://www.create6figurecourses.com/join

Our main site is: http://www.jeanineblackwell.com (however you will be following the aesthetic of the first link, Create 6 Figure Courses site)

Minimal (if any) dropshadows. Main font is Oswald, can use Helvetica Neue for smaller text.

What colors do you want to see in your ad banner design?

The colors for Create 6 Figure Courses:
Blue - #0067ac
Green - #B1C72C
White
Orange - F89820
Grey
Dark Grey

What colors do you NOT want to see in your ad banner design?

Pink, any color that is not listed above (you can use variations on the above colors but stay true to the brand aesthetic) :)

What adjectives should best describe your ad banner design?

Very clear (I know what I should do next), aligned with the brand, modern, clean.

What content must be included in the ad banner design?

Option 1:
Free webinar
Create and Launch Your Profitable Online Course

Option 2:
Join me for a free webinar:
7 Steps to Creating and Launching Your Profitable Online Course

You can mix and match these words if you'd like.

Do you have additional requirements or links you'd like to share?

This is for a Facebook ad, so we can only have 20% text. The Facebook grid tool is here: https://www.facebook.com/ads/tools/text_...

We've also found that a border of a bright color can work well to set the ad apart in the feed. In the zip file you will find sample ads that have worked well for us.

Links to the site:
Create 6 Figure Courses: http://www.create6figurecourses.com/join...

Dropbox folder of brand assets (also attached below) - https://www.dropbox.com/sh/7fdl4ajkskqhm...

Materials

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