LET ME TELL YOU ABOUT US:
STAR12 is a Professional Training and Development Network that offers access to unlimited training and profesional development resources (including seminars, teleseminars, and an online colletion of online learning programs) for a low annual membership fee.
HERE IS WHAT WE NEED:
I need an email advertisement created that will help me advertise the benefits of joining STAR12. Because STAR12 isn't exactly easy to explain -- the email ad will be longer and have more text than a typical B2C email campaign (this is a B2B campaign).
Sorry I had to put this under "Ad Banner" category -- that's a bit misleading for this project, but that was the advice Crowdspring gave me, because this is a design project that really doesn't fit into any of their categories but I was advised there are CrowdSpring creatives who do this kind of work.
OUR TARGET AUDIENCE IS:
This is a B2B audience -- most people who buy a STAR12 memberships do so because their organizations pay for it. The training available through STAR12 runs the gamut from leadership to communication to OSHA to EXCEL and Adobe Creative Suite -- so the audience could be any working person.
Our "sweet" spot, though, is typically a manager or supervisor in just about any business or working environment under the sun -- 70% will be female -- Age range 35-55.
WE LIKE THESE DESIGNS:
Pretty much anything done by Apple. Hard to find samples to attach.
Things typically like:
*Design that enhances readability!
*Smart use of white space -- hate a design that feels crowded, and this email has a lot of copy -- so you have to organize it in a way that looks clean
*Bright, virbrant pallettes -- this is not a place to go warm and cozy, it's a place to WOW.
*Smart use of texture in any backgrounds.
*Creative yet still incredibly READABLE text set-up -- FONT selection and text placement can be the strongest graphic on the page -- you don't always have to find a graphic that literally represents the theme (because sometimes, that's just impossible!).
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Must Haves: strong, strong set-up of the "featured copy" i.e., the main headline and subhead and "discount offer"
Things we don't want to see -- or "Picky Stuff Unique to Me that You Should Know About Before Embarking on this Design:"
1. I dont like it when the image in the email overwhelms the main text in the email. I typically want the headline to pop more than the graphics used though its best when the image and the words work together to convey the message.
2. I dont care for excessive use of reverse type its ok to use some reverse in your design (especially for big text), but the smaller the text, the harder it is to read reverse type so I seldom purchase designs that rely heavily or exclusively on reverse in the design. I know this bums some artists out. If thats you, sorry but I figured youd rather know this about me on the front end of the project.
3. I seldom buy designs that rely heavily on photos of people or realistic silhouette illustrations of people. In our experience (which I know is not the experience of most advertising) pics of people dont get as big of response as those without. I dont question why I just read the stats, and thats what they tell me for our product, so I humbly ask you to acquiesce to this request.
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