• Award$900
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  • Creatives24

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Creative Brief

Who are you?

We are a non-profit looking to promote the following services:
- Accounting services
- Legal advice
- Business training

Values we want to emphasize are professionalism, excellence, and innovation

What do you need?

The purpose of the banner ad is to get viewers to click on the ad, which links them to a landing page on our website.

We want the banner ad campaign to focus on either the accounting or legal services offered by our organization. Ideally, the ad design should be generic enough that we can swap the text out and apply the design to promote either service offered by our organization.

We will need the banner ad in three sizes:
160x600
300x250
728x90

The different sizes should reuse the same elements in all 3 different ad sizes.

We are currently in the process of redesigning our organizational identity, so we have no constraints on color schemes, etc.

Who Is Your Audience?

We want to target potential small business owners who may find our services helpful. We plan to run the campaign on the websites of local newspapers.

Requirements

We Like These Examples

We like designs that are clean and slick. We have are open to any design. Some sites we like include:
www.blastradius.com
www.videoegg.com

I also attached two ads from creativitycat.com. Designers are by no means required or encouraged to emulate these designs.

We Absolutely Must Have

Elements that we want to include in the ad:
- Organization Name (Elmseed Enterprise) or space for our logo
- Call-to-action text encouraging users to click on the ad
- Rotating elements including:
(i) 100 character client endorsement snippets
(ii) 100 character description of service being promoted
(iv) A tag line (probably also 100 characters max)
- Pictures of our organization (feel free to use placeholder images in your design)

We may decide against using pictures in the ad, so ideally, any design that uses pictures should still look okay without pictures. We will want to use the design to promote multiple variations with different text, photos. The design should therefore be flexible to accommodate changes in content assets we use.

For the deliverable, we will ultimately build a SWF ad with animation to the text/pictures ourselves. However, all we require is image snapshots of the ad and direction for any animation that may enhance the ad. We want good looking creatives.

Materials

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