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2.Our über-talented designers created dozens of unique designs.
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LET ME TELL YOU ABOUT US:
I have a client that operates a legitimate online pharmacy that can dispense certain drugs following an online questionnaire that's evaluated by an onsite physician. The drugs they can dispense are for erectile dysfunction, hair loss, and smoking cessation.
They're licensed and regulated. The drugs are the name brand drugs. The safety of their approach has been evaluated by the Mayo Clinic and found to be as safe or safer than when these drugs are dispensed in an MD's office.
HERE IS WHAT WE NEED:
I need banner creative and e-mail creative that gets this client across in a way that doesn't seem like every damn fake viagra spam that's ever shown up in my e-mail box. How can we assert the legitimacy of this online dispensing approach, and the benefits (i.e., convenience, privacy, safety) without confusing our proposition with the Viagra spammers.
OUR TARGET AUDIENCE IS:
Men 40+. These drugs are cash pay as well, so we're looking for a bit affluent.....but not entirely an affluent stretch since insurance plans don't usually pay for these drugs anyway. Insights into audience would be welcome as well....should we target, for example, tech-savvy males who'd feel confident and liberated ordering their own stuff online? Or gay males? Or any other sort of segment? The creative should appeal to this segmenting strategy, if we use one.
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