LET ME TELL YOU ABOUT US:
RedEnvelope.com is an online retailer of unique, personalized gifts for every occasion. Our collection of exceptional, high-quality gifts helps consumers express thoughtful sentiments that are perfect for the holiday season.
HERE IS WHAT WE NEED:
We do extensive display advertising, seen on MSN and Yahoo homepages, to name a few. We need creative concepts for these banner advertisements for this Christmas holiday. The objective of these banner ads is to capture the attention of the consumer and ultimately entice them click and purchase RedEnvelope products. Think of the ad as an animated vignette quick and conceptual. We want to test different creative ideas that will drive revenue for the business.
We need 4 versions created in JPG format to judge upon the award of the job, we will need 8 versions total created in photoshop layered files, as well as JPGs that will be used for static banners. We will do all the animation/flash production, provided it is storyboarded out in your designs. The challenge is creating a concept that will read well in all sizes!
Elements: see "must haves" below
File sizes to provide for initial review:
Files sizes to provide for final delivery:
OUR TARGET AUDIENCE IS:
Target: Mostly female buyers between 30-45, coastal locations, so a bit more sensitive to higher quality products/services. Want to be thought of as thoughtful gifters. Emotional connections play a great role in why and what they buy. Appreciation of fun, interactive, engaging visuals. A bit price sensitive in lieu of the economy.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Elements: the following elements should be incorporated in the ad (attached)
RedEnvelope logo - must have
Buy Now button or call to action to click
Box icon may or may not be used
Products - may or may not be used
Font must be Helvetica Neue
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