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Business Info

Business Name

Bet Asia (Sports Gaming Limited)

What do you do?

Bet Asia is a social betting website where Southeast Asians can bet on sports and casino games for free and win prizes. The site also provides betting previews for all the big sporting events, as well as exclusive tips and info on how to win at gambling.

Do the ad banners need to meet specific size requirements?

Yes, the correct size banner size is - Width: 620px Height: 400px.

How many different size variations of the ad banner do you need designed?

We only need one size banner which is 620x400px.

Target Audience

What is your industry?

Internet

Describe the target audience for your ad banner design

Southeast Asian men, typically in their 20s and 30s.

What 3 things would you like to communicate to your audience through your ad banner design?

Signing up to Bet Asia / becoming a member this is the ultimate goal of the advert.

Free to join website, but can win real prizes on Bet Asia.

Sports betting (especially soccer) and casino games.

How is your company different from your competitors?

We are the only free-to-play social betting site in Southeast Asia.

Style and Concept

What ad banner design styles do you like?

Clean and vibrant designs that make an impact and serve as a powerful call-to-action for people to sign up to Bet Asia. The quality of the design has to be high as it will form a key part of the sites homepage.

What colors do you want to see in your ad banner design?

Predominantly red, plus black and white. See logo on BetAsia.com and additional logos attached for inspiration.

What colors do you NOT want to see in your ad banner design?

We only really want to see red, black and white, but exceptions can be made.

What adjectives should best describe your ad banner design?

Clean, vibrant, striking, engaging, powerful

What content must be included in the ad banner design?

The following visuals/concepts need to be included in the advert:

Soccer, basketball and tennis (we need to visually show that you can bet on these sports on Bet Asia, especially soccer which is by far the most popular sport in Southeast Asia)

Casino games (at present there are no casino games on the site but when they go up they will include Asian gambling favourites such as baccarat, blackjack, roulette and sic bo, so some visual reference to the concept of casino is needed)

The following text needs to be included in the advert:

- Bet Asia (logo)
- Asias Biggest Social Betting Site
- 100% Legal
- Bet For Free & Win Real Prizes

Do you have additional requirements or links you'd like to share?

Please go to www.betasia.com to get a feel for the site. The most popular part of the site is free-to-play sports betting, which is what needs to be highlighed in the advert as a reason to join the site.

Resources - high resolution Bet Asia logos:

http://www.betasia.com/simages/logos/hi-... (Red)
http://www.betasia.com/simages/logos/hi-... (White)
http://www.betasia.com/simages/logos/hi-... (Black)

Homepage http://www.betasia.com

Advert will go where list of sports betting markets currently are.

Materials

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