• Award$300
  • Entries45
  • Creatives14

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Business Info

Business Name

Grub Canada Inc.

What do you do?

GrubCanada is Canada's largest online food ordering service. A website that allows users to browse local restaurant menus and order their food online for delivery or take out.

Do the ad banners need to meet specific size requirements?

160 x 600, 300 x 250, 728 x 90

How many different size variations of the ad banner do you need designed?

I need a few variations for each size.

Target Audience

What is your industry?

Online food ordering- website.

Describe the target audience for your ad banner design

More on the youthful side, looking for 18-40 yr old, tech savy people.... Everyone eats though! and if they are online seeing the ad, they are our customers!

What 3 things would you like to communicate to your audience through your ad banner design?

Give the customer a hungry feeling- mouth watering pictures of food. Eye catching- good color with a catchy tagline. Explain what GrubCanada does - using the line "Order delivery online from all your favourite restaurants!"

How is your company different from your competitors?

We dont have much competition, our service makes food ordering fast, easy, convenient and fun!

Style and Concept

What ad banner design styles do you like?

Groupon's banner ad campaigns are beautiful. Consistent with the same background color, same style, just different pictures (of food) and taglines. I want to style mine of theirs.

What colors do you want to see in your ad banner design?

1. Background should be a nice eye catching red. 2. All ads will have a tag line in big text (ex's: Yummy! or Hungry? or What's for dinner? or Mmmmmm.... 3. All ads need to say Order delivery online from all your favourite restaurants! 4. All ads need GrubCanada logo 5. All ads need a red button with white text saying 'Order Now' 6. All ads need picture of food (chicken, chinese food, sushi, sandwiches, subs, pizza, pitas, etc, must be delivery style quick serve food)

What colors do you NOT want to see in your ad banner design?

not against any colors.

What adjectives should best describe your ad banner design?

Simple, clean, consistent.

What content must be included in the ad banner design?

1. all ads should have a red background 2. All ads will have a tag line in big text (ex's: Yummy! or Hungry? or What's for dinner? or Mmmmmm.... 3. All ads need to say Order delivery online from all your favourite restaurants! 4. All ads need GrubCanada logo 5. All ads need a red button with white text saying 'Order Now' 6. All ads need picture of food (chicken, chinese food, sushi, sandwiches, subs, pizza, pitas, etc, must be delivery style quick serve food)

Do you have additional requirements or links you'd like to share?

Ive attached a few examples that are close, but still need work. This is the look and feel i was going for, they are missing a few elements mentioned above. I also added a few groupon ads I really like.

Materials

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