• Award$300
  • Entries111
  • Creatives12

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Business Info

Business Name

Firebrand Training

What do you do?

IT Training and Project Management Company

Do the ad banners need to meet specific size requirements?

We require templates for the following banner sizes:

250 x 250
728 x 90
120 x 600

It must be easy for us to resize the designs to fit the other regular Banner Ad sizes.

How many different size variations of the ad banner do you need designed?

Three

Target Audience

What is your industry?

IT and Project Management Training

Describe the target audience for your ad banner design

IT and Project Management professionals who want to gain training and certification quickly and effectively.

What 3 things would you like to communicate to your audience through your ad banner design?

Our USPs are:
Firebrand Training is twice as fast as traditional training
Students gain guaranteed certification as part of the training course
Training courses are residential. Students live in the distraction-free, purpose-built training centre for the duration of the course.

How is your company different from your competitors?

Firebrand is unique in offering the above.

Style and Concept

What ad banner design styles do you like?

It appears that successful ad banners include a 'button' to be clicked. This could include text similar to "Get Certified" or similar.

What colors do you want to see in your ad banner design?

Firebrand's colours (see www.firebrandtraining.co.uk) are red, black and white. These may or may not be needed in the ads.

What colors do you NOT want to see in your ad banner design?

There are no colours that should be avoided, unless it looks ugly!

What adjectives should best describe your ad banner design?

Different, creative, intriguing, interesting, inticing, attractive, modern, revenue-enhancing!

What content must be included in the ad banner design?

We want to see various designs, suggesting various layouts. Do you think that we should include a couple of words' headline text, such as "Enhance Your Career", or maybe space for more text?

Do you recommend that we include our logo or not (this is attached)?

As these are templates, the text will change. There must be room for text, which we will change based on the courses we advertise. Please include text that sells our USPs.

We want to see as many different ideas as possible.

Overall, we want the ads to represent speed (because our courses are accelerated), and the Call To Action is key.

We have attached a PDF file containing our 15 highest-converting Google PPC ads. This information may be useful to you.

Do you have additional requirements or links you'd like to share?

Please visit www.firebrandtraining.co.uk (including the About Us sections)

Materials

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