LET ME TELL YOU ABOUT US:

MyDime is a downloadable application, initially for BlackBerry devices, that delivers significantly lower prices for out-of-country long distance calls that originate in the USA. MyDime delivers value and savings by providing carrier-grade call quality at a fraction of carrier prices.

Key Benefits

-there's no contract

-pay nothing if you do not use the service,

-save an average of 93% on your mobile long distance rates

-keep your current number, no extra numbers to dial

-just download and dial (simple)

Call to action: Go to mydime.com and signup

HERE IS WHAT WE NEED:

We need banner ads to:

1)Communicate our value proposition/benefits

2)Show some of our key rates 6 cents to UK, China/ Mexico at 9 cents/ Phillipines at 17 cents

3)Get customers to click / go to mydime.com and signup

Specs:

-The 3 sizes we recommend are 300x250, 160x600, and 728x90

-Don't use strobe animation. Strobing, flashing backgrounds are not allowed

-Animated ads are restricted to a maximum of 30 seconds

-if using flash : Flash ads must be smaller than 50KB/Flash ads must be compatible with Flash versions 4-10/Flash ads must be compiled from ActionScript 2.0 sources

OUR TARGET AUDIENCE IS:

-Small /medium business owners (travelling business people)

-Active blackberry users

-People who call long distance for personal relationships (relatives/family)

WE LIKE THESE EXAMPLES:

primus banners - good call to action / shows how cheap it is (simple to the point)

filmfashionf1.com banner : communicate what they are selling directly / eye catching

vw.com : incorporate humour while getting your message through

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

-Name of the company : MyDime

-Call to action: Click to signup for FREE

-Show our cheap rates

-Let them know it is for blackberry only

-Let them know it is FREE Download