• Assured$350
  • Entries45
  • Creatives15

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Business Info

Business Name

eEffective

What do you do?

We are a demand side platform (DSP) that provides a new, low-cost way for marketers to buy banner advertising online. We provide powerful audience targeting at 90% cost savings -- leading to better ROI from digital ad campaigns.

See www.eEffective.com.

Do the ad banners need to meet specific size requirements?

Standard IAB

How many different size variations of the ad banner do you need designed?

3 variations are required: 728 x 90 IMU - (Leaderboard); 300 x 250 IMU - (Medium Rectangle); 160 x 600 IMU - (Wide Skyscraper).

Target Audience

What is your industry?

We are a media planning / digital advertising agency.

Describe the target audience for your ad banner design

Marketing directors in charge of digital advertising budgets, or media buying departments in digital ad agencies.

What 3 things would you like to communicate to your audience through your ad banner design?

Stop buying banner ads.
Start buying results.
Learn how to get more from your digital ad budget.

(Feel free to rewrite copy, this is the general theme. See www.eEffective.com for concepts.)

How is your company different from your competitors?

In the past, online marketers could "get it cheap or get it good." We use leading inventory sources, ad exchanges, and data overlays to provide marketers with the best of both worlds -- banner advertising at 90% savings, with sharply focused audience targeting that drives high clicks, conversions, and sales results.

Style and Concept

What ad banner design styles do you like?

Futuristic. Clean.

What colors do you want to see in your ad banner design?

We're open. See the tour pages at www.eEffective.com for some ideas on how we present our image.

What colors do you NOT want to see in your ad banner design?

Open to all options.

What adjectives should best describe your ad banner design?

Bold. Provocative. Clean. Strong.

What content must be included in the ad banner design?

eEffective logo (see www.eEffective.com)

Do you have additional requirements or links you'd like to share?

See our website www.eEffective.com for background information and a PDF media kit.

Materials

Contract
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