• Award$350
  • Entries25
  • Creatives14

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Creative Brief

Who are you?

AccuQuote is a leader in providing term life quotes to people across the United States. The company is headquartered outside Chicago in Wheeling, Illinois and has a satellite branch office in Golden, Colorado.

In 1986 we began operating with a single goal: to make the process of buying term life insurance as easy as possible for our customers. Our experienced professionals consistently deliver the most affordable term life insurance rates by comparing thousands of life insurance policies from dozens of top-rated carriers.

What do you need?

We need a minimum of 3 banner ad creatives with different concepts / messages that beat our existing control creatives.

The goal is pure and simple... Drive quality leads more effectively than our current display ads. Also, have these leads result in life insurance sales. High impact creatives can be standard .gif or standard flash.

Standard banner ads and standard flash ads must have a file size maximum of 45k.

Who Is Your Audience?

Our audience has a household income that ranges from middle class to highly affluent. The median household income for our customers is around $100k. Our customers are married homeowners with kids. The age target range is 35-64, and the average is 49. We target the US only. Our customers are primarily purchasing life insurance to protect their family financially.

Requirements

We Like These Examples

Banners from ING Direct and Progressive Insurance

We Absolutely Must Have

Company logo, clear call to action

Materials

Contract
Files

No Files Added

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