• Award$300
  • Entries40
  • Creatives16

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Creative Brief

Who are you?

BillMyParents offers cutting-edge payment solutions for teens and their parents. In February 2010, BillMyParents launched the BillMyParents re-loadable prepaid MasterCard for teens. BillMyParents is committed to providing the best, most convenient and data-safe payment options for families and teens between the ages of 13 - 18, ranging from giving parents complete control over purchases to simply monitoring purchase transactions.

What do you need?

We need fresh banner ad concepts (which can be presented in one of three sizes -- 350x300 | 160x600 | 728x90 -- or all three) targeted toward PARENTS who want to sign their teens up for prepaid debit cards so their teen's learn financial responsibility and so the parents can easily monitor and control their teen's spending.

Who Is Your Audience?

PARENTS of teenagers (these ads are NOT for TEENS.)

Requirements

We Like These Examples

Here is an example of our landing page for parents:
http://parent.billmyparents.com/debit-le...

You can see more of our general design aesthetic for Parents (and teens here):

http://www.billmyparents.com

In general, we like clean, upbeat and easily bulleted messaging.

We Absolutely Must Have

* Our key messages are:
- Get Your Teen a Prepaid MasterCard
- Teaches Financial Responsibility with: (CHOOSE ANY ONE OR ALL BELOW)
- No Overdrafts
- No Credit Risks
- Instant Parental Lock
Call to Action: Sign Up Now!

Materials

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