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Business Info

Business Name

401k Plan Advisory

What do you do?

We help individuals roll over their 401ks from previous employers into an IRA account free of charge. We also provide on-going financial advisory services such as asset management.

Do the ad banners need to meet specific size requirements?

Yes, the file size for each banner ad must be under 50kb so it will work on adwords.

How many different size variations of the ad banner do you need designed?

4 different sizes:
300x250
120x240
728x90
250x250

Target Audience

What is your industry?

Financial Services

Describe the target audience for your ad banner design

Individuals who are searching the web to gather information on if they should and then how to go about rolling over their 401k into an Individual Retirement Account (IRA)

What 3 things would you like to communicate to your audience through your ad banner design?

The goal is to get people to rollover a 401k into an IRA, so all text should include something about rolling a 401k into an IRA
Click Here to Rollover to an IRA

I would like to communicate that we can help them turn this potentially daunting process into something quick and simple.

How is your company different from your competitors?

We are quite similar to other financial professionals but the main difference is that we are proactively marketing specifically to those who are no longer with a former employer and are potentially interested in taking personal control over the assets from their former employer's 401k plan.

Style and Concept

What ad banner design styles do you like?

I like an eye-catching image with a small amount of text.
Professional yet fun.

What colors do you want to see in your ad banner design?

I'm fine with many colors. For reference, our site is www.401kplanadvisory.com

What colors do you NOT want to see in your ad banner design?

N/A

What adjectives should best describe your ad banner design?

professional yet fun

What content must be included in the ad banner design?

the button should say:
Click Here to Rollover to an IRA

You can put other text on the ad as well.

Do you have additional requirements or links you'd like to share?

see attached materials for some examples of other banner ads we have already had created.

Materials

Contract
Files

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