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Business Info

Business Name

Backyard Travel

What do you do?

About
We love travel and we love Asia. It's our home. It's our backyard. And it's a place we love to talk about. If you like tales about far-flung destinations, offbeat luxury discoveries and exotic new touring options, this is the page for you.
Mission
When you tour with Backyard Travel you will explore hidden places, connect on a deep level with local people, and ultimately gain a unique insight of the countries you visit and and a genuine understanding of the cultures you embrace. Welcome to Asia, Welcome to our Backyard.

Description
Backyard Travel is owned and operated by locals and long term resident expatriates who call Asia home, and are committed to sharing their intimate knowledge of, and passion for the region.

Do the ad banners need to meet specific size requirements?

IAB standards

How many different size variations of the ad banner do you need designed?

768x90,468x60,336x280,300x250,160x600

Target Audience

What is your industry?

Other

Describe the target audience for your ad banner design

30+ professionals, 60+ retired or private income, cultured, graduates, travelled

What 3 things would you like to communicate to your audience through your ad banner design?

1. We are based in the destinations in which we operate, we are local
2. We understand exactly what is happening in our destinations and the best places to visit
3. We are smart and slightly exclusive

How is your company different from your competitors?

We are based in the destinations in which we operate, we are local

Style and Concept

What ad banner design styles do you like?

Minimalist, simple, natural, visual

What colors do you want to see in your ad banner design?

brand colours plus travel photography

What colors do you NOT want to see in your ad banner design?

nothing too bright or jarring, can use the website for reference material and any image assets

What adjectives should best describe your ad banner design?

smart, sexy, design led, exclusive, exotic

What content must be included in the ad banner design?

Include the Logo.

Example Phrase examples (could be changed in the future), but useful for layout:

1. "Far-flung destinations, offbeat luxury discoveries and exotic new tours"
2. "Join us and discover an unfamiliar Asia"

1. "Our tours are hand crafted for you by experienced local consultants"
2. "Join us and discover an authentic Asia"

1. "Backyard travel consultants live in our destinations and call it home"
2. "Join us and discover a Local Asia"

Do you have additional requirements or links you'd like to share?

http://www.backyardtravel.com

Materials

Contract
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