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Creative Brief

Who are you?

We are a software house developing a large Home Delivery software solution soon to be delivered as SAAS (Software as a service).

We have just had a web site designed (see attached axida.gif) and require a banner for the site

What do you need?

We need:
- An Image in suitably compressed web format of overall dimensions 1000px width by 370px height.
- The bottom 100px of this image will be overlaid with news text. The news text needs to stand out prominently and be readable. The text will be a heading and some sub-text as an introduction to the news article. For illustrative purposes please use the following text (although the final version would be without the text content so we can overlay it in the HTML):
o Header Axida named Cool Vendor by leading analyst firm.
o Sub-text Vendors selected for the Cool Vendor report are innovative, impactful and intriguing.
- For illustrative purposes we would also want a button visible with text Find Out More. The button needs to be simple so that it can be built with HTML and output in different languages if required (again, this will not form part of the final image but should be shown for illustrative purposes).

The image must be clear of copywrite, we own a number of pictures that may be used. See http://www.themarketingedge.org/portfoli...

Who Is Your Audience?

Trade customers, retailers, logistics providers (not end users). We sell our software to retailers or transporation companies


We Like These Examples

The banner that is already in the design for the new site is clean and simple, but doesn't show enough of the "Delivery".

We Absolutely Must Have

The concept of a delivery to a customer's home.



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