LET ME TELL YOU ABOUT US:
Citysearch is a leading online lifestyle guide with the most up-to-date information on businesses, from restaurants and spas, to hotels and retail. Citysearch helps people make informed decisions about where to spend their time and money by delivering trusted content, local expertise, and useful tools. Citysearch gets 30+ million unique users a month, has 18 million businesses listings, and millions of user reviews.
HERE IS WHAT WE NEED:
Citysearch is looking for help with banner ads that well display on our own site. These ads will be shown to users to showcase local merchants in their area.
So, simply put, we need a banner that has a layout and design that is generic and then our system will drop in specific advertiser info into the banner. Because of this, the ad creative must be easily "broken apart" by our creative team to insert dynamic elements, e.g. business name, address, taglines, etc.
For example, heres some sample info that will be inserted into a banner:
-Uncle Jack's Steakhouse
-Rated number 1 on the Times Restaurant Review
-Buy 1, get 1 free!
-1111 Main St. Simi Valley, CA 91202
Ad Size: 300x250
File Size under 40k
Artist Needs to Provide source files: EPS, PSD, and JPG for us to insert coding into or revamp for our purposes
OUR TARGET AUDIENCE IS:
Adults 28-35, skewed female, but want both genders, mixed single and married, household income > $50k, Restaurant/Bar/Nightlife a very big segment for us, but also have good exposure in Home and Garden Services as well. We want to be able to target out-and-about singles, but also provide a resource for the single mom looking for a plumber, or the married couple looking for a good local restaurant.
WE LIKE THESE DESIGNS:
Designs that fit our site's current look/feel -- please view the current site, http://www.citysearch.com , and the beta, http://beta.citysearch.com , for reference. Plan for this ad to eventually be on the beta, but we will test on the current site.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Innovative, interesting creative that presents merchants in a favorable, tasteful, and eye-catching manner
Creative will take advantage of local nature of merchants, and the variety of merchant types being offered (Restaurants, Bars, Home and Garden Services, etc. please refer to Citysearch.com to see the various categories we offer)
Creative will clearly be marked as an advertisement, and not be cloaked as content
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