LET ME TELL YOU ABOUT US:
ProFlowers.com is an online retailer of floral bouquets, plants and gifts for every occasion.
HERE IS WHAT WE NEED:
We do extensive display advertising, seen on MSN and Yahoo homepages, to name a few. We need various sizes of banner ads for this coming fall/thanksgiving holiday. The objective of these banner ads is to capture the attention of the consumer and ultimately entice them click and purchase.
OUR TARGET AUDIENCE IS:
Mostly female buyers who are looking to send a gift for the fall. It may be a thank you, a happy birthday or just because. Our consumer is price-sensitive and looking for value, yet emotional as well.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
ProFlowers logo (see attachment)
Headline: Send ProFlowers from $19.99
Buy Now - button
Free Vase - call out
Product Photo (see attachment)
Font: Helvetica Neue and/or Didot
Specs for initial review:
We need 4 versions created in JPG format to judge upon the award of the job, we will need 8 versions total created in photoshop layered files (to be used for animation later in the process), as well as JPGs that will be used for static banners.
Files sizes to provide for initial review:
120x90 (20 kb max)
300x250 (30 kb max)
120x600 (30 kb max)
728x90 (30 kb max)
Files sizes to provide for final delivery:
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