LET ME TELL YOU ABOUT US:
Our client is awarding a scholarship for one mom who fills out a form to view information from schools. We are advertising this scholarship.
HERE IS WHAT WE NEED:
We need an ad banner designed so we can promote this scholarship. The ad banner must be in one of the following 3 sizes:
The goal of the ad is to entice the user to click on it and fill out the following form:
The ad can be in any number of styles, but we prefer ads that tell something of a story. For example, the ad could picture a mom who is happy that she just won a $10,000 scholarhip to go back to school. The ad could be somewhat amateurish looking so as to make it believable that the mom in the ad is the one creating the ad.
Or, the ad could tell a story about a mom who is struggling in today's tough economy but is hopeful because there is a scholarship for her to go back to school.
Another idea would be to attempt to convince the user (e.g. a mom) that while the economy is terrible, now's a great time to go back to school and learn some new skills for when the economy rebounds and more jobs are available.
Since we can also target single mothers, expectant mothers, and married moms, you could also create versions of these ads that specifically mention or target these moms. For example, your ad could show a single mother going back to school, and the ad could say something like "Are you a single mom? Now's the perfect time to get an education to make a better future!"
Please be as creative a possible! Remember, the goal is to get the user to click on the ad AND fill out the form on the next page.
OUR TARGET AUDIENCE IS:
We are targeting moms only. As mentioned above, we can target single, expectant or married moms as well, so verisons of ads targeting these types of moms will also be encouraged.
WE LIKE THESE DESIGNS:
We are open to any design that specifically targets moms. Perhaps a blue/gray/white color scheme might work because it's similar to the style on the scholarship page. Any font is OK - Verdana is nice as well. The ad can have several sentences of text (if it fits with the design) that will help convince the user to click AND fill out the form.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
We're very open to any design. The ad should probably have a logo, a picture of a person, and some text to sell the user on this offer.
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