ESC Corporate Services
What do you do?
We provide online government search and registration services to principally the legal community in Canada
What is your industry?
Law firms, Legal Clerks, paralegals, accountants, lawyers, legal departments of financial institutions
Describe your audience
Audience is principally female 28 - 45 years old, mostly college educated legal clerks supporting lawyers in time sensitive completion of legal contracts, closings, filings with government, accessing records from government, analysis of reports, summarization of information
What are the top 3 things you would like to communicate to your audience?
I would like a series of banner ad's that communicate three theme's with the same branding and look ..
a) ESC was formerly called Dye & Durham (an old and well established legal stationary brand) ....We bought the company and changed the name so establishing the name as ESC is an important primary message
b) We hold a license to search and register documents with the government in realtime ....we need to make sure the client understands that we are "A Service Provider under contract with the Ministry of Government Services" ...a simple way of seeing this would be ....realtime corporate search and registration. ....we can get it done quickly because we have the license.
We are a FULL SERVICE national provider for all search, registration and incorporation requirements across Canada. A one stop online destination for these kinds of services regardless of the jurisdiction or type of search or registration. Our biggest asset is our people ...they are known to our customers as experts in the field.
Style and Concept
What styles do you like?
As you can see from our "temporary" website our colours are fresh and optimistic ..I would like to maintain the colour pallet of the website and offer a modern but warm design style ....
What colors do you like or hate?
the colours on our website are consistent with the colours we would like to see. www.eservicecorp.ca
Any other additional info? (optional)
a little animation but not to much is ok ...a series of images for example ... I am ok with people images but not stereotypical legal symbols of any sort. The banner should convey primarily a responsive and service oriented experience ..... telephone number is ok as is email address icon to click on to send an email.
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