reputation 81
  • 95 Top 5%!
  • 81 Top 10%
  • 71 Excellent
  • 61 Very good
  • 51 Good
  • 41 Average
  • 0 Below average
  • projects 470
  • awarded 15

Member since: feb 26, 2011

Last login: nov 22, 2015

THE BACKSTORY. It's been an adventurous tenure over (gulp) a couple of decades now in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits category helping to develop brands that are now quite recognized--and consumed--around the world. I've also spent chunks of time working in other categories that are tied to passions of Sports and Music/Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go. BUSINESS APPROACH. The best marketing platforms are built on truth, firmly establishing a brand's single greatest value to its world of potential customers. Allowing the focus of communication--from packaging design to promotions and advertising--drift towards anything else simply detracts from making the strongest possible connection with core users. From there, it's a matter of blending that insight with imagination to craft a compelling message. BRAINSTORMING GUIDE. For me, the greatest inspiration comes from nature itself--since nature seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever possible. SIDE NOTE. As a seasoned Voiceover Artist as well, I get lots of exposure to the execution end of the creative process, which offers me another side of understanding what works in terms of marketing messages (including brand names, taglines, etc)...and what doesn't. THANK YOU. Glad you got this far and feel free to be in touch directly.

15 Winning entries

Food For Thought Cafe Division

A $979 Company Naming project

bmac participated with 46 other writers who submitted 206 entries and was awarded $479. View this project »

Great job! We didn't end up selecting your option, but it was a close call - thank you for everything! bmontecalvo

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Project Category Award Time left Entries
Carton wine product naming Product Naming $239 Closed 336
Unique Experiences for Fans Company Naming $200 Closed 830
Business Advisory Company Focused on Recovering Company Assets Company Naming $200 Closed 290
Nail Polish Name Product Naming $239 Closed 846
Group Fitness Training Program Company Naming $239 Closed 426
Children Product Company Company Naming $679 Awarded 237
Name the different components in our software platform for digital pathology Product Naming $400 Awarded 394
Name for new nonprofit that builds community economic resiliency through worker ownership Company Naming $200 Awarded 477
Undershirt Goes Mobile! Tagline Project, Bonus Award! Tagline $400 Awarded 883
Name for fast casual restaurant serving plant-based proteins. Company Naming $200 Awarded 360

View all entries »