THE BACKSTORY. It's been an adventurous tenure over (gulp) a couple of decades now in marketing strategy and advertising development, with an extensive chunk of that period spent in the Wine & Spirits category helping to develop brands that are now quite recognized--and consumed--around the world. I've also spent chunks of time working in other categories that are tied to passions of mine...like Sports and Music/Entertainment. Those stints have involved me in some of the world's most extraordinary events including Wimbledon, NFL's Pro Bowl, Sundance, South by Southwest Music Festival and Aspen Food & Wine. If you ever find yourself debating an opportunity to attend any one of them, don't. Just go.
BUSINESS APPROACH. The best marketing platforms are built on truth, firmly establishing a brand's single greatest value to its world of potential customers. Allowing the focus of communication--from packaging design to promotions and advertising--drift towards anything else simply detracts from making the strongest possible connection with core users. From there, it's a matter of blending that insight with imagination to craft a compelling message.
BRAINSTORMING GUIDE. For me, the greatest inspiration comes from nature itself--since nature seems to get things about as right as can be. I try to hang around it, and travel deeper into it, whenever possible.
SIDE NOTE. As a seasoned Voiceover Artist as well, I get lots of exposure to the execution end of the creative process, which offers me another side of understanding what works in terms of marketing messages (including brand names, taglines, etc)...and what doesn't.
THANK YOU. Glad you got this far and feel free to be in touch directly.