mfrazier has picked a winning tagline

For $215 they received 189 writing concepts from 56 writers!

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Starts: 1-May-14 8:04 p.m. GMT

Ends: 9-May-14 8:04 p.m. GMT


Award 1: $215, was awarded to Anniegi...

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Business Name
Symmetry Partners

What does your company do?
Symmetry Partners, LLC is an investment advisory firm registered with the Securities and Exchange Commission. Sidestepping traditional investment approaches and looking instead to academia for investment insight, Glastonbury-based boutique investment manager Symmetry Partners has built a thriving business providing portfolio management to individuals, retirement plans and institutions. The firm has steadily attracted attention and assets since its founding in 1994 by partnering with independent financial advisors looking for a client-focused, fee-based approach. Symmetry's focus on helping investors optimize return potential while mitigating risk has attracted advisors across the country who outsource investment management and back-end support functions to Symmetry. The firm specializes in offering marketing, branding, technological and operational support to advisors to help them gain visibility in their marketplace, increase efficiency and maximize productivity so that they can effectively grow their businesses.

Do you have an existing tagline or tagline(s) that you've previously used?
Assets in Balance, The power of passive, Success Starts at the Core, Geared Toward Helping You Build a Better Business, The Wisdom of Balance

What is your industry?
Financial Services

Describe your audience
Advisors who have an established history with Symmetry.

What 3 things do you want your tagline to communicate to your audience?
celebration, history, (past, present, and future), inspiration, appreciation (we know its five things)

List the taglines used by your top three competitors
None of our competitors use one.

What character, tenor or spirit do you want to convey?
forward thinking, evolution of the company, unconventional, non-traditional

Are there any words or phrases you especially like or hate?
We would like to avoid the use of the word "passive."