jdanna has picked a winning tagline

For $215 they received 281 writing concepts from 73 writers!

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Starts:15-Mar-14 10:39 p.m. GMT

Ends:24-Mar-14 10:39 p.m. GMT


Award 1: $215, was awarded to stevenr...


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Creative brief

The buyer added updates to the brief. Read them.

Business Name

Prince of Peace Catholic School

What does your company do?

Prince of Peace Catholic School is a parochial school educating boys and girls ages preschool through 8th grade. We are located in an affluent suburb of Dallas and are known for our strong community, high-caliber academics and graduates who are prepared for a successful transition to top area private Catholic high schools.

Do you have an existing tagline or tagline(s) that you've previously used?

Building a strong foundation. However, we have recently revamped our mission and vision and would like a fresh, contemporary tagline that reflects our new mission and vision.

What is your industry?

Education and Universities

Describe your audience

Catholic families primarily, but also would like to appeal to other Christian families seeking a solid education and are looking to prepare their children for the next level of education. Our target is families with young chidren who live within a 20 mile radius. Parents are well-educated and fairly discerning with high expectations of their leadership and their school. Our community involvement is a very large draw for our families. We are very tight knit, as many of our families are transplants to the area and look to their church/school community for support. Our children spend many years together (some ages 3 - 14), attend church together and participate in extra curricular activities together.

What 3 things do you want your tagline to communicate to your audience?

Catholic, Academically Excellent, Strong Community. We would love to have a tagline that can covey this message and get the kids excited, but that may be a tall order.

List the taglines used by your top three competitors

Academic Excellence Rooted in Faith
Instilling Catholic Principals in a Modern World
Seek to Serve (this is one of our feeder high schools - not a competitor)

What character, tenor or spirit do you want to convey?

Confidence, trust, professional but not stuffy. Appeal to parents of a wide age range of children (3-14). Christ-centered. Helping children find their gifts and use them to serve.

Are there any words or phrases you especially like or hate?

Nothing in particular.

List your favorite taglines

Academic Excellence rooted in Faith is good, but a little stuffy.

Do you want to include additional info?

Please visit our web site at www.popschool.net to review our new mission statement and tagline. Please note, that as soon as we complete the tagline, we will be developing a new logo, so please do not use the logo as a basis for your writing.

Brief updates

By jdanna on 15-Mar-14 10:41 p.m. GMT
New mission statement and vision (not tagline).
By jdanna on 16-Mar-14 4:14 p.m. GMT
Clarification: We have recently updated the mission and vision statements and are in need of a new tagline.

Our mascot: The Stars. Feel free to use that or related analogies in the tagline.