Starts:15-Mar-12 6:03 p.m. GMT

Ends:22-Mar-12 6:03 p.m. GMT


Award 1: $200


, , , NONE


Preview: crowdSPRING Contract


File 1: HBGroup.jpg (8.0 KB)

Uploaded on 15-Mar-12 5:51 p.m. GMT

Creative brief

The buyer added updates to the brief. Read them.

Business Name

HB Group, Inc.

What does your company do?

Provide the ultimate audio visual experience for any kind of live event, ranging from a corporate meeting or a gala dinner to a outdoor concert or product launch.

Do you have an existing tagline or tagline(s) that you've previously used?

AV that's loud AND clear - don't like cause "loud" has bad connotations, AV is being replaced by "event technology" and they do so much more.

What is your industry?

Live Event Technology

Describe your audience

Event planners of all kinds: corporate meeting planners, party planners, production managers, concert producers, trade show coordinators.
Trail lawyers in need of recording and playback equipment for depositions and courtroom presentations.
Film and Broadcast producers, directors, videographers.

What 3 things do you want your tagline to communicate to your audience?

1. What HB Group does, especially to differentiate them from others with the same name (one is a marketing firm and another manufactures cooking oil in India) and HB Rentals (the other has oil rig accommodations - who knew?)
2. convey a sense of fun and sophistication.
3. that they are the best in their industry.

List the taglines used by your top three competitors

KP Events Group - A Business of Rave-Events
Big Wave Events - Award Winning Event Production & Decor
Pro Systems - Event Technology Solutions

What character, tenor or spirit do you want to convey?

Madison Avenue trendy, New England sturdy and Princeton smart.

Are there any words or phrases you especially like or hate?

Hate: specialist, unique
Like: event technology, flawless, audience

List your favorite taglines

Loreal - beacuse you're worth it
Got Milk?
Two Sauces BBQ - Catering for your Soul
Blueprint Studios - Your Creative voice visualized.
Upstage Video - Purveyors of Wow
Little Fish Studios Web Design - the perfect bait to bring you business

Do you want to include additional info?

please see web site at

Brief updates

By crowdSPRING on 28-Mar-12 4:10 p.m. GMT
Hi all,

We just wanted to let you know that the buyer in this project has requested a refund. And, because we offer buyers a money back guarantee, sometimes we have to make good on that promise.

To reward the loyal creatives who worked hard on this project and all the others on the site, we've taken the proceeds from this project and used them to fund our monthly cS Awards program. The cS Awards are issued every month based on varying criteria but are a simple way that we give back to the community and reward our creatives.

Thanks so much for participating and see you around the site,

The cS crew