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Business Info
Business Name
Age Well/Live Young (AWLY)
What do you do?
We are a tech health company with a platform for healthy aging that creates tools and support to facilitate the adoption of lifestyle habits shows to result in better outcomes as people age. We are based on 3 key components of exercise, nutrition, and social engagement.
List the size requirement(s) for your clothing design
Normal t-shirt or an active t-shirt. The ability to put on adult small through adult xxl.
Target Audience
What is your industry?
Health Care and Biotech
Describe the target audience for your clothing design
We are targeting the 40+ demographic, but feel the majority will be 55+. This is people that want to take charge of their own health and future and create how they age. Some may already be living this life and others may aspire to it.
What 3 things would you like to communicate to your audience through your clothing design?
I want it to be catchy so that someone walking by would want to know what the shirt is about and the words would make them think about their own life.
I want the people wearing it to feel empowered that they are strong and vital and part of a healthy "club" if you will.
I want it to show that this person is choosing to create their future and buck the stereotypes of aging.
You could possibly have it be somewhat controversial to start conversation as long as it doesn't take away from the feeling of empowerment.
Style and Concept
What clothing design styles do you like?
Simple and clean. I LOVE the "Live Simply" t-shirts that have a simple tag line and picture - people resonate to that. It's easy to see and understand and it's something that people connect to yet makes them think about their own life.
How many colors should be used in the design?
It's up to the designer - just keep it clean and simple. I assume the number of colors would be pretty minimal, but I'm not the expert and would trust the designers thoughts.
What colors do you want to see in your clothing design?
We are open, but we would like to see vibrant, vital colors that also fit with this demographic. It would be great to have the design sit on a t-shirt color in which people can see instantly that they are part of the AWLY "club".
What colors do you NOT want to see in your clothing design?
Anything that may take away from the feeling of life and vitality.
What adjectives should best describe your clothing design?
Clean, simple, direct, eye catching, empowering, possibly controversial or a conversation starter.
How will you use the clothing design?
We will use it as a walking billboard to get people interested in the concept. In addition, we want it promote healthy aging and the choice for someone to recognize their human potential. We will give it out to people testing our concept.
What must be included in the clothing design?
Some kind of tag line and picture. We also want our company name (AWLY) somewhere as well so people know what the t-shirt is for.
Do you have additional info or links you'd like to share?
Nope. I think that's it.
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