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Business Info

Business Name

SRKX

What do you do?

SRKX hosts the every year Evolution Championship Series, otherwise known as EVO. EVO is one of the largest video game tournaments in the world, attracting thousands of players world wide to compete in the most popular fighting games, including Street Fighter, Mortal Kombat, and Tekken.

List the size requirement(s) for your clothing design

Design will be printed on short and long sleeve t-shirts from sizes Adult S to Adult XXXL

Target Audience

What is your industry?

Hosting video game tournaments

Describe the target audience for your clothing design

Males age 14-28 who have a passion for fighting games like Street Fighter, Mortal Kombat, and Tekken. These players train relentless to become the best in the world at their chose game. The are the most dedicated, most hard core fighting game fans.

What 3 things would you like to communicate to your audience through your clothing design?

1) The logo and name of the event.
2) The spirit of competition and a never say die attitude.
3) Excitement

Style and Concept

What clothing design styles do you like?

The design will be screen printed on a t-shirt.

How many colors should be used in the design?

at most 3 colors

What colors do you want to see in your clothing design?

Should be appropriate for printing on a dark colored t-shirt (blue or black).

What colors do you NOT want to see in your clothing design?

Anything goes!

What adjectives should best describe your clothing design?

Exciting, dynamic, awesome, intimidating

How will you use the clothing design?

The design will be screen printed on a t-shirt to be given to all participants at the event.

What must be included in the clothing design?

1) The Evolution logo
2) Any of the phrases "EVO" or "Evolution Fighting Game Championships" or "EVO World Finals"
3) At least the year "2011" or the exact dates of the event "July 29-31st 2011"

Do you have additional info or links you'd like to share?

See the tournament homepage for low resolutions versions of the logos: http://evo2k.com/

I will update high-quality vector assets later on today.

Materials

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