LET ME TELL YOU ABOUT US:
Our company provides hosted software to over 360 multi-channel retailers and manufacturers that allow their online customers to write reviews, answers or stories on a web site. For example, when you go to Bestbuy.com and read reviews on products, that's our technology and service behind that. We are in the business of "Social Commerce" which means we help harness the voice of the customer and help companies use that as the center of their marketing strategy. Also could be considered C2C marketing, and word of mouth marketing. See our site at www.bazaarvoice.com and blog at www.bazaarblog.com.
HERE IS WHAT WE NEED:
We've had a t-shirt for a while (design attached), and we're looking to do a new tshirt we can give to our customers and prospects, kicked off at our annual summit (www.socialcommercesummit.com). Executives from the largest companies will be wearing this design, most likely as a workout shirt.
We want a contemporary design that blends the DNA of our brand (look at our site and logo) with a style and message people would want to wear. The last shirt was an educational 'crest' of sorts, similar to a university t-shirt.
This new design could be more abstract. The theme of our summit is "Return on Influentials". It's all about the customer who contributes content and the company amplifies that voice of the customer (see the radials in our logo, and attached).
OUR TARGET AUDIENCE IS:
Male and female, ages 26 to 50. Marketers, people in high tech.
We want to look contemporary, casual, progressive, stylish, young(ish), eco-friendly.
WE LIKE THESE DESIGNS:
I shared a few designs in the powerpoint attached. I like the designs because they are subtle in nature (not commercial), they have a 'fatigued' or 'distressed' look.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
Want to see our name in the shirt. Want to have a distressed or faded look. Want to have 'SOCIAL COMMERCE' in there.
Open to different designs and ideas beyond what I shared in the powerpoint. Would like to see elements of our logo (radials) integrated. Could also integrate a star, as we have ratings and reviews as one of our solutions.
The message it should convey is the person wearing it is social marketing professional.
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