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Creative Brief

Who are you?

We are a group of friends and family who cycle and run/walk in charity events for cancer. We already have a cycling jersey and I've included some pictures of that jersey.

What do you need?

This is a technical running jersey. I want the jersey to be different than the team's cycling jersey, but yet obvious that we are the same team. The cycling jersey is white with black and kelly green and I'd like the running jersey to have a kelly green base to it rather than the white like the cycling jersey.

Who Is Your Audience?

Our audience is mostly us, though it is always great if the other people at our events think we have the greatest shirts! We get a ton of compliments on our cycling jerseys, so of course we hope for the same thing with the running shirts.


We Like These Examples

I've included a couple views of the cycling jersey.

We Absolutely Must Have

*The team name - Kelly's Posse - in a celtic looking font
*Celtic knot designs - the one on the very front of the cycling jersey is important, it is called a 'protection shield' and its placement over the chest of the jersey has meaning to us
*While our cycling jerseys say "may the wind be always at your back" on them, we were thinking maybe our 'team motto' of Expect Miracles - would be good to have on this one somewhere
*Green jersey- preferably Kelly green
*Open to other color ideas though
*Should be obvious we are the same team when seen with the cycling jersey



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