Advertising & Marketing
About Your Company
Our client's audience for this project is people who participate in the sport of triathlon.
Colors to Explore
The shirt will be dark blue in color. One side (front or back; your choice) will have the headline "Tri it your way" and the NEEE logo (attached). The other side will have the headline "I made it through a triathlon. In 2020." and the three logos of the races (Wellfleet, Hyannis, Falmouth: also attached).
Top 3 Things
People will wear this shirt because they are proud that they completed a "virtual" triathlon in this abnormal year (where all large events worldwide have been cancelled). But because their effort was not a "real" triathlon, perhaps a humorous approach might convey the spirit of the accomplishment.
We think the task is to find a way to best present the headline(s). If not in a humorous way, perhaps with a touch of tongue-in-cheek. Alternate headline: "I lived through the 2020 triathlon race season." Also, your own illustration could be incorporated (if you have a good idea for one).