• Award$1500
  • Entries479
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Business Info

Business Name

Headfuck-Shirts - dont let them screw you

What do you do?

Some of you might think HEADFUCK is just another idea to cater to the young and hip crowd out there and just wants to stand out of the heap by being more aggressive and unadjusted. The truth is that HEADFUCK wants to be unadjusted, but in a more or less idealistic way that should help to name some of the bad things that happen around us. We want to take a stand and point to the fact that some of the governments, big corperations, politicians, media, etc. out there want to sedate and numb us so we dont take too much care of what is going on out there. It is like in old Rome ... just give the people bread and roses and let us do the governing. Keep everybody stupid and we got a smooth ride. When big corporations tell us in there ads how "green" they are, they just f*ck our heads. When Berlusconi (you can name the politician and the country) tells us, what a good and noble polititian he is with only the best of his country and its people in mind, he just f*cks our heads. When the Chinese tell us, that democracy is no good for their people, they f*ck our heads. When they tell us there is no global warming and the scientists overegg the pudding, they just f*ck our heads. When they tell us there is no corruption in big business and politics, they just f*ck our heads. You can go on and on with examples, I just picked a few. There a thousands of things that irritate us, but nothing we can do about it. What we can do is, that we tell them, that they can not screw us, because we know what they are after! Tell them loud and clear and carry the message to your family, friends, neighbors, street, city, ...

Maybe some of you think that I will change nothing and you might be right. But at least I tried something what I feel is the right thing to do for me, not necessarily for others. You can argue about the ways to achieve something, but not about the aim.

Hope I could make some things a little bit clearer for you. I am looking forward to all entries.
Thank you, Jochen

List the size requirement(s) for your clothing design

Just the regular T-Shirt sizes ... S, M, L, XL, XXL, ...

Target Audience

What is your industry?


Describe the target audience for your clothing design

Younger audience - male and female - that wants to define themselves as very critical to current trends in our society but still wants to be hip an cool ... sending a message and looking cool doing so. Main audience I see between 14 and 40, maybe also a little older. They are well educated and know what they want and how they present themselves in the public and among friends. They are very idealistic and very aware of all the bad things that happen around them. They want our planet to be a better place for them and for the following generations.

What 3 things would you like to communicate to your audience through your clothing design?

Look at the sh... that happens around you and take a stand against the things that you think are not ok. We can do better on this planet and we can show what we mislike. Together we can change things for the better!

Style and Concept

What clothing design styles do you like?

Urban, crunch, floral, nature, hip hop ... it is up to the designer and how he wants to get his message through

How many colors should be used in the design?

it is up to the designer

What colors do you want to see in your clothing design?


What colors do you NOT want to see in your clothing design?

I leave it up to the designer

What adjectives should best describe your clothing design?

Cool, hip, critical, aggressive, sexy, smart,

How will you use the clothing design?

I will use the designs for t-shirts.

What must be included in the clothing design?

As said before. I want each design to have a strong and clear message. You are not happy how polititians treat us? You think it is a shame that we wont to more against global warming? You think it sucks, that there are so many corrupt people in companies and governments? You think it is a shame what happens with the child abuse by members of the church? You want to make cear, that the inherent dignity and the equal and inalienable rights of all members of the human family is the foundation of freedom, justice and peace in the world (Human rights declaration) and everybody, no matter where he lives should enjoy these rights? Then send a message out there ... show them that we can do better! There are hundreds of themes out there. I leave it up to you, what message you want to send out.

Do you have additional info or links you'd like to share?

Please have a look at my logo-project ... by reading the details and the updates you will see what I am after:




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