Advertising & Marketing
About Your Company
ChariTees is a U.S. based company that creates t-shirts as a way of raising funds for social, environmental and other causes. 20% of the proceeds from our shirts go to various causes worldwide.
Colors to Explore
Racism exists around the globe. Whether it is the Ungurs in China, the untouchables in India, Christians in Pakistan, Jews the world over, Palestinians in Israel or the blacks in the U.S.A, it is pervasive and subconscious in America. The United States is the most civilized, wealthiest, westernized and developed country in the world. From time to time, in this great nation, the outcome of racism and its brutality is people losing their lives.
With that in mind, we are asking our creatives to design an image featuring the word “George”, somehow stylized to reflect the “knee on the throat” suffering George Floyd endured that has come to symbolize racial injustice in America and the world. Attached is a sample idea, one that takes the word “George” and compresses the letters “E” and “O” to reflect the knee on his neck. We like it, but feel there is better art out there. As the creative, you are encouraged to build upon this concept and add supporting imagery. The overall mission is to have a graphic that can be used primarily on t-shirts and be absorbed and understood in a quick glance.
Elements of your design should include the “George” wording and in the lower right of your design, feature the hashtag “#NoJusticeNoPeace”. The idea here is to create an easily recognizable symbol of the cry for justice - a simple statement meant as a peaceful vote for change, not a call to arms for anarchy and violence.
Your design is open to font choices and the word “George” can be a graphic. DO NOT USE AN IMAGE OF GEORGE FLOYD IN YOUR DESIGN. George, in this case, is a symbol of a much broader worldwide struggle, and it is our hope the design will impact the larger world audience and speak to the many groups victimized by social injustice.
Top 3 Things
Hope, Unity, Change
I listed shades of gray for the color choice as we like the starkness of black and white because it further underscores the the issue in America, but we are not opposed to the use of color. Think on the subject and go where your creativity takes you. If used on a black or dark t-shirt, the design may have to be adjusted for proper appearance. See the two different examples included here.