• Award$200
  • Entries36
  • Creatives15

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Business Info

Business Name

NU T-shirt Brand www.nucampaign.org

What do you do?

NU is an Israeli t-shirt brand, in support of important Israeli and global charitable organizations.

Our featured causes are non-political organizations that stand for the betterment of humanity and the environment.

For this project we need a t-shirt design that tells the story of a featured non-profit organization Dream Doctors http://www.dreamdoctors.org.il/eng/index...

List the size requirement(s) for your clothing design

Regular American size T-shirts
Similar to American Apparel

Target Audience

What is your industry?

Students and Young adults (18-35 Year Old)

Describe the target audience for your clothing design

Target audience is young people (18-35 years) who like cool and trendy clothing. Our designs are sold on unisex t-shirts to people from all backgrounds, in over twenty countries worldwide.

What 3 things would you like to communicate to your audience through your clothing design?

1. We want the design to tell the story of the non-profit organization Dream Doctors in a totally cool and fashionable way!

http://www.dreamdoctors.org.il/eng/

The unique Dream Doctors project integrates professional medical clowning into the medical services provided at Israeli hospitals. Established in 2002, Dream Doctors now operates at 18 hospitals throughout the country, with 72 medical clowns active in various pediatric wards and clinics. Dream Doctors has also been very active in major disaster areas around the globe,in recent years. They were one of the first aid organizations to arrive in Haiti, following Januaries devastating earthquake, helping children deal with the trauma. (see website and attached photo.)

2. We want the design to be very artistic and fashion focused

3. We want the message to be positive and hopeful

Style and Concept

What clothing design styles do you like?

We like illustration and artistic style designs that are cool and fashionable and keep up with latest trends. Dream Doctors have fantastic pictures to work with - you can Google them or take from their website (we have full permission to use any of their material.)

T-shirt sites of interest:

http://www.threadless.com/

http://one.shop.musictoday.com/Dept.aspx...

http://faveurink.com/t-shirt-gallery

How many colors should be used in the design?

Maximum 3

What colors do you want to see in your clothing design?

We are not specific.

What colors do you NOT want to see in your clothing design?

We are not specific. Maximum of 3 colors

What adjectives should best describe your clothing design?

Cool, trendy, fashionable

How will you use the clothing design?

The designs will be put on regular unisex t-shirts, similar to American Apparel.

What must be included in the clothing design?

a. The design must incorporate pictures of the clown/s in action.
b. The design must best utilize the space on the t-shirt.
c. Some of the best images were taken when they were in Haiti. We have uploaded some pictures here

Do you have additional info or links you'd like to share?

www.nucampaign.org

Materials

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