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LET ME TELL YOU ABOUT US:

We are the Nationwide Poker Tour. A 6 year old company that helps restaurants and bars (and bowling alleys, fraternal and social organizations, retirement communities, apartment complexes, etc) engage their customers by hosting free Texas Holdem Tournaments in their establishments. We've hosted over 250,000 guests, and given away more than $1,000,000 in prizes to our players. Learn more about us at www.playnpt.com

HERE IS WHAT WE NEED:

First, some background. In the poker world, a donkey is bad poker player. They might be someone new to the game, or a more seasoned player that is making bad decisions. The word is often shortened to "Donk", as in "I'm going to donk it up tonite". Or, "I was at a table full of donkeys", etc. We are going to be building a website and brand in support our core brand, and have a little fun with "Donkeys". The new website will be www.donkfree.com or www.donkeyfree.com. Meaning, there are no Donkeys here, only good poker players. We are hosting our annual championship in April, and want to unveil the new website and brand at the tournament. Therefore, we need a really cool t-shirt.

OUR TARGET AUDIENCE IS:

Our audience is our venues (hundreds of bars and restaurants), and players (100,000's), all who have a passion for poker. People who win (or purchase) these shirts don't consider themselves donks, and are proud representatives of the NPT brand. The design can be slightly off color, but should be suitable for public viewing and acceptable to be worn by both men and women.

WE LIKE THESE EXAMPLES:

Contemporary designs are a must! You might check out Ksino.com, PokerBrat.com, BlackAceClothing.com (though too many skulls for my taste). Tongue-in-cheek humor is encouraged, but not required. Great design is appreciated.

Nothing corny/trite like http://www.fifthstreetpokershirts.com. Card references (suits, numbers, cards, etc.) are fine, but references can be subtle. We're looking for a terrific design that doesn't scream "Las Vegas Gift Shop".

WE ABSOLUTELY MUST HAVE THIS IN OUR PIECE:

The website www.donkfree.com or www.donkeyfree.com. We haven't decided which we'll use yet, so seeing them in the design will help us choose.

A donkey image. Could be abstract, in profile, head on, don't care. Be creative. Please, no Hee-Haw logos or spin offs.

This will be the first of many designs to come. So please work some reference to Brand Launch, Premier Design, Limited Edition, #1 of ?, etc. The initial shirt run will only be available at our Tournament in Vegas (April 24th, 2010)

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