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Business Info

Business Name

Mile High Club

What do you do?

12-person coed running team entry in New Hampshire Reach The Beach Relay Race. The team is Boston-based and consists mostly of urban professionals who are also fitness enthusiasts.

List the size requirement(s) for your clothing design

We are looking for a T-Shirt logo or graphic cartoon and possibly witty caption.

A link to the airplane usage of "mile high club" might be fun as long as it's tasteful. Besides being coed, our runners range in age from 22 to 52. So we need to have a design that is comfortable for both genders and a wide range in age.

Alternatively, a design that invoked the concept of "runners high" might also be appealing.

Target Audience

What is your industry?


Describe the target audience for your clothing design

The target audience will be the thousands of fellow runners in the relay race.

What 3 things would you like to communicate to your audience through your clothing design?

We are looking for a design that will make other runners laugh/smile.

The design should convey that we are a fun group of people.

And ideally, the design would be something we would feel comfortable wearing on other occasions, It should be attractive and cool/funny ... but not a loud beacon that draws attention too itself.

Style and Concept

What clothing design styles do you like?

We are open-minded with respect to styles. With respect to Cartoons, a simple black-and-white "New Yorker " magazine style might be appropriate.

The T-Shirt could have a sleek logo on the front and a cartoon or caption on the back, or vice-a-versa

How many colors should be used in the design?

The color scheme should be simple, perhaps 1 or 2 colors, for t-shirt printing

What colors do you want to see in your clothing design?

The base color should be comfortable for hot weather conditions and should go with many choices of shorts / tights.

What colors do you NOT want to see in your clothing design?

All black might be too hot for running in the sun

What adjectives should best describe your clothing design?

"cool" "witty"

How will you use the clothing design?

We will wear it in the running race ... and perhaps to the post race parties

What must be included in the clothing design?

Technically, nothing must be included in the design. A pure graphic is possible. Otherwise, "Mile High Club" would be the minimum.

Do you have additional info or links you'd like to share?

We don't have any additional info we want to share



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