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Business Info

Business Name

Mathnasium

What do you do?

Mathnasium is a math-only learning center that teaches kids math in a way that makes sense to them. Students go to Mathnasium year-round to catch up, keep up, and get ahead in math.

List the size requirement(s) for your clothing design

None

Target Audience

What is your industry?

Supplemental Education Franchise

Describe the target audience for your clothing design

Adults 25-49 and children aged 7-15. Primary: women (moms); Secondary: men (dads).

What 3 things would you like to communicate to your audience through your clothing design?

The importance of math; the idea that math can be fun without being "lame" or "nerdy"; something kid- and parent-friendly.

Style and Concept

What clothing design styles do you like?

Bright color palette; professional, with a playful side; clean and uncluttered.

How many colors should be used in the design?

Our brand colors are red (PMS 032), white, and black, with splashes of yellow (PMS 123) and gray (PMS 423).

What colors do you want to see in your clothing design?

Brights.

What colors do you NOT want to see in your clothing design?

Pastels.

What adjectives should best describe your clothing design?

Fun, innovative, and clean.

How will you use the clothing design?

Our hope is that this will be a shirt that parents and/or kids will want to wear.

What must be included in the clothing design?

The Mathnasium logo (required) and our tagline "We Make Math Make Sense" (optional)

Do you have additional info or links you'd like to share?

Here is a list of our existing promotional items: http://mathnasium.myshopify.com/; here is our Wikipedia page for more information: http://en.wikipedia.org/wiki/Mathnasium; and here is our website: www.mathnasium.com.

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