• Award$250
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  • Creatives28

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LET ME TELL YOU ABOUT US:

New Orleans Knitwear is a retail store and website that sells luxury knits. You can see our products and pricing at www.neworleansknitwear.com

HERE IS WHAT WE NEED:

Until now we have only sold women's clothing, but we are looking to introduce a luxury polo shirt that has fine details and a distinctive, yet subtle logo that evokes New Orleans. A winning design would include a logo along with ideas on distinctive design details that would make the shirt noticeably better than a Ralph Lauren, Lacoste or other high end shirt.

The right logo may also be used to upgrade our website and marketing materials including the garment tag in all of our styles- men's and womens.

The ability for the shirt to be identified without having an intrusively loud logo is a critical part of this project.

OUR TARGET AUDIENCE IS:

Initial market will be to our current customer base as purchases for their husbands and other men in their life.

WE LIKE THESE DESIGNS:

there a lots of luxury polo's, but most are indistinguishable from one another except for their logo. One exception is www.cutterbuck.com, but you will not be able to tell the difference with just pictures as their distinction is based on the fabric and construction quality.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

no hard/fast rules but it must be understated luxury

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