LET ME TELL YOU ABOUT US:
Reprise Media is a search and social media marketing agency that helps some of the world's biggest brands including Microsoft, The Home Depot, Castrol, Aflac and Hyundai, listen to and communicate with their customers online. For more info on the company, visit our site at www.reprisemedia.com.
HERE IS WHAT WE NEED:
We're looking for an interesting/innovative T-Shirt design which will be given to our staff at an upcoming event.
The design is for the front chest area of a standard short-sleeved tee. It should use up to 4 total colors, and should focus on our logo, which has been attached to the brief.
We have a closet full of standard promotional t-shirts with our basic logo on them - we wanted to do something a bit less boring this time around, which is why we're turning to CrowdSpring. We're hoping to tap into some of the great designers on
OUR TARGET AUDIENCE IS:
Our target audience is our staff - a group of about 75 fun-loving, hard-working, innovative, tech-geek marketers. The team is split fairly evenly between men and women, so designs should be gender neutral.
Ultimately, we want to give our team a shirt they'd be proud to wear - a cool design that doesn't feel like a company t-shirt. We also want the design to reflect our core values:
* Insight: By studying the keywords people search for and the way they interact with their social networks, we can learn lessons about consumer intent that can have applications across all of our client's marketing efforts
* Integration: Our services and processes were built with flexibility in mind. We conform to our clients' existing systems, adapt to their goals and company structures and deliver them the best possible service in order to help them reach their goals
* Technology: We are tech-focused marketers, both in the platforms we use to communicate (search & social networks) and the way we approach the challenge of building and managing those communications. Our team is tech savvy, and up to date on the latest innovations.
WE LIKE THESE DESIGNS:
Don't want to give too much direction here, because we want you folks to be creative, but we did see this shirt on Threadless that we liked.
In terms of colors & fonts, I've attached our brand guideline doc, which should give you some direction in terms of the colors in our corporate pallette. Please use these colors as a basis for your design.
WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:
The only rule is that our logo must be the focal point for your design. That said, you don't have to use the logo as it currently exists - you can hand draw it, mash it up, use smaller pieces of it - whatever you want to do. As long as what's used is still recognizable as beginning with our logo.
If you're looking for inspiration, feel free to draw elements from the search engines (Google, Yahoo, Bing) and social networks (Facebook, YouTube, Twitter, Flickr, etc.) into your design. Because we work in social media, we also tend to be on top of the latest memes flying around the 'net, so that could also be a source.
In terms of what we don't want, we ask that the final concepts not include anything inappropriate for the workplace. Also, we're not from the Jersey Shore... so no Ed Hardy-inspired skulls and crossbones. (Unless they're really, really badass)
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