• Award$200
  • Entries75
  • Creatives18

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Creative Brief

Who are you?

This project is for the US-India Political Action Committee (USINPAC). USINPAC is non-partisan organization focusing on promoting the interests of India and Indian-Americans in the US, with specific focus on Capitol Hill and other arms of federal and state governments.

We are developing some USINPAC branded merchandise that will help raise the visibility of the organization and convey its message.

What do you need?

We need the following -
2 different T-shirt designs (could be front only, or both front back)

Who Is Your Audience?

Our audience is the entire Indian-American population in the US - which is a mix across age groups and includes both professionals and entrepreneurs.

We want designs that convey the branding of USINPAC along with its tag line - 'The voice of Indian-Americans'.
The designs should also convey the symbolism of the US / India partnership in an elegant manner OR convey the sense of patriotism / pride that a person of Indian origin would feel for India.

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