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Business Info
Business Name
NU T-shirt Brand
What do you do?
NU- www.nucampaign.org - is Israel's leading social T-shirt brand that designs totally cool t-shirts on behalf of important Israeli and global charities and cultural personalities and icons.
This project is to design a hip and trendy t-shirt for the Idan Raichel Project - one of Israel's leading musical bands i.e. The U2 of Israel (This is being done in partnership with the band)
List the size requirement(s) for your clothing design
Unisex regular fit t-shirts - standard American sizes
Target Audience
What is your industry?
Young trendy people - between ages 18- 35
Describe the target audience for your clothing design
Our audience is cross cultural and global. People love the fact that our shirts are trendy and fashionable and at the same time make a difference. Our population is mixed; Unisex; generally a young crowd; educated; aware of global trends
What 3 things would you like to communicate to your audience through your clothing design?
1. Trendy and Fashionable - cool designs/colors
2. Artistic and depth
3. Social consiousness
Go to our website www.nucampaign.org
Style and Concept
What clothing design styles do you like?
We like designs that are trendy, fashionable and artistic
Threadless.com
GAP T-shirts
How many colors should be used in the design?
3 maximum
What colors do you want to see in your clothing design?
Not specific
What colors do you NOT want to see in your clothing design?
Not specific
What adjectives should best describe your clothing design?
Trendy, cool, fashionable, designer, artistic (no clip art junk)
How will you use the clothing design?
The t-shirt is to be designed for one of Israel's leading musicians and bands - the Idan Raichel Project. This band is like the U2 of Israel and they perform to huge audiences both locally and abroad. They recently performed at the Nobel Peace Prize Ceremony in Oslo. Their style is ethnic African mixed with Middle East and Rock music.
The t-shirt will be sold at their concerts; in stores and on college campuses in Israel and abroad
We need a shirt that does justice to this band!!
What must be included in the clothing design?
The bands logo - attached
Image of Idan Raichel - may take off the net i.e. picture of him
Can incorporate typography and art
Pics of Idan Raichel:
http://www.google.co.il/images?hl=en&q=i...
Do you have additional info or links you'd like to share?
Idan Raichel Project Website http://www.idanraichelproject.com/en
NU Campaign website http://www.nucampaign.org/
Threadless http://www.threadless.com/
Materials
Contract
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