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Business Info

Business Name

Rainbow Jewels Adventure Princesses

What do you do?

The YMCA has a program where they organize activities (camping, volunteering, dance, etc.) for dads and daughters. It's in every town and very popular. They call it Adventure Princesses.

Dads organize their own group and pick a name. Our group is comprised of 5-6 year old girls. Our girls picked the name Rainbow Jewels.

List the size requirement(s) for your clothing design

Instead of doing a tshirt, we are going to do a buff. In case you're not familiar, it's like what they wear in Survivor. You can where it around your waste, as a hat, wrist band, around your neck, etc. I've attached the Buff style guide as a reference. We may end up using the logo on a t-shirt as well.

Target Audience

What is your industry?


Describe the target audience for your clothing design

The girls (5-6 year olds) and the dads will get one and have to wear it. I've put some thought into what kind of design will appeal to both kids and dads. The answer is none! So, I think the best strategy is to come up with something super kitschy that the girls will love and the dads will think is so ridiculous that they will actually have fun wearing it. Think a 1970s superhero t-shirt, or a 70s band t-shirt (think Phish or Grateful Dead). Ive attached some examples in case youre not familiar. Feel free to take this in any direction.

What 3 things would you like to communicate to your audience through your clothing design?

We are all about the little girls, and we are a fun group--and we don't take ourselves too seriously.

Style and Concept

What clothing design styles do you like?

Again, going for super kitschy. I have a general idea, but I need your help pulling these elements together. Here are the key points:

(1) The buff or t-shirt will almost certainly be a pale pink color. So, please make sure the design's background is transparent AND that the colors are compatible with a pink backdrop (i.e. they don't blend to closely). For same reason, please put a small white trim around edge of design to create separation with the background color, whatever it may be.

(2) Let me start with the easier part, the font. I was thinking a font you might see in a super hero comic book. Again, going for kitschy. The included samples document has an example.

(3) In the middle I would like some kind of kitschy 70s-style image that brings together rainbows, jewels and some other central image. Maybe some kind of female-themed cartoon character (again, 70s cartoon style). It could be a play on a super hero (like Wonder Woman, Super Girl, or something like that. Again, if you have a better/different idea, please feel free. The idea is to bring the character, rainbow and jewels together. Maybe there are jewels raining down from the rainbow, and the character has a large jewel in her hand. Just an idea.

How many colors should be used in the design?


What colors do you want to see in your clothing design?

Plenty, think "rainbows" and colorful jewels. The image will likely go on a light pink material, so (a) please make sure background is clear, and (b) there is a small border to it, so that it's color don't blend too much with the background.

What colors do you NOT want to see in your clothing design?

All colors are OK.

What adjectives should best describe your clothing design?

kitschy, cheesy, something only a little girl would love, something you would expect to see on a 1970s super hero tshirt, or a Grateful Dead or Phish t-shirt.

How will you use the clothing design?

Dads and their daughters will wear the buffs. Again, we may end up making tshirts as well.

What must be included in the clothing design?

see above description/list.

Do you have additional info or links you'd like to share?

nope, that should do it. I really appreciate the help. The girls will love this.



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