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Business Info

Business Name

Gina Giancola SAFE Foundation - Suicide Awareness For Everyone

What do you do?

Keep alive the spirit of Gina who lost her life to depression by promoting communications about suicide prevention to young adults. Encourage children to ask for help, break through stigma barriers, raise awareness and support understanding of suicide prevention among adults and children alike. The proceeds raised support a scholarship fund created in memory of Gina Giancola; we support Erika's Lighthouse (teaching piece) and Catholic Charities LOSS Program (supportive piece). Gina passed away 2 years ago at 15 years old; her high school class is graduating this June.

How many pages of illustration do you need?

One T-Shirt design for annual 5K event named Gina's Gallop - foundation has a website and logo

What do you need illustrated?

Energy: Breaking Through The Silence (theme of Gina's Gallop) or Break The Silence
(some envision this as a horse race b/c we are at the racetrack - we won't always have the event there)

The current/ongoing Foundation Logo/Branding is soft, nurturing, caring
Purple heart is simple, builds trust, is distinctive & unique, makes an impact ! love it *Gina was caring and intuitive and considerate and fun and very energetic and happy and lots of fun to be with.

Does your illustration need to be a particular size?

Race co- Branding "graphic art design" is for the front of A4 brand technical race T-Shirt
Orange is an in color (color of shirts) one suggestion
Purple heart Foundation Logo
Event Name: Gina's Gallop
Foundation Tag Line: Lighting Lives Through Hope
no clue what the graphic art design should be

Target Audience

What is your industry?

Entertainment and Sports

Describe the target audience for your illustration

The Community event draws 500-700 runners and walkers (children,teens,adults,families,friends of Gina). June 8, 2014 3rd annual 5K run, 3K walk, 100-yd Dash named Gina's Gallop, will take place at Arlington International Racetrack. Afterwards hang out and enjoy: Games, Petting Zoo, Horse Racing, Food, Live Music, Beer/Cigar/Bocce Ball. Gina's friends, the community and young adults have been impacted by Gina's presence and by her tragic death. Shock and disbelief. If something like this could happen "to Gina", it must have shook the lives of children who knew her. Gina's depression came on acutely. After one year Gina's depression became too unbearable. Supporters of the event know there are numbers of children and adults who suffer daily with depression. We want them to know they are not alone and there is help for them.

What 3 things would you like to communicate to your audience through your illustration?

The 5K event is uplifting, fun, energetic for community/family/friends.
Goal: Inspire, Impact, Inform, Nurture

Style and Concept

What lillustration styles do you like?

Simple line horses are more in line with our brand (must we break through the silence with horses?). Future 5K event, Gina's Gallop, may not be at Arlington International. I'd like the race branding to remain consistent & "apply" to any venue. Horses have nothing to do with the SAFE Foundation.
Stigma Busting, Young Adults (teens), Encourage, Help, Raise Awareness & Support.

What colors do you want to see in your illustration?

Purple Heart Logo
I don't know
Grey lettering for tag line
Yellow is suicide prevention

What colors do you NOT want to see in your illustration?

No black lettering. Stay away from scary and dark.
Current pallet is soft, nurturing, caring

What adjectives should best describe your illustration?

Informative Uplifting Energetic Cool
Appealing Imagery, thought provoking, insightful
Inspire, Impact, Inform, Nurture

Where will you use the illustration (print, website, etc.)?

Race T-Shirt Design for annual 5K run, 3K walk fundraising event for non-profit organization

Do you have additional info or links you'd like to share?

ginasgallop.eventbrite.com (registration site)

Facebook: https://www.facebook.com/SAFEFoundationG... (race page)
past website: http://ginagiancolasafe.webs.com
current web: www.ginagiancolasafefoundation.org (under construction)

Materials

Contract
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