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Business Info

Business Name

Fisher's ATV World, LTD

What do you do?

National Television Show on Outdoor Channel (10 years). Keepin' it Real - Ridin' ATVs & UTVs around the world with a few celebrity guests from country music and nascar world. Main focus is utility type machines - not racing and stunts. Feature places to ride, factory tours and industry news and information. Our industry is kind of like the hunting industry (Real Tree Road Trips, The Crush with Lee & Tiffany, etc. - other comparable shows on Outdoor Channel).

List the size requirement(s) for your clothing design

T-shirt Design or Long Sleeve T-Shirt Design

Target Audience

What is your industry?

ATV & UTV Riding Offroad - MUD, DIRT, WATER, FAST, UTILITY, ETC.

Describe the target audience for your clothing design

Outdoor, Redneck, 25+ Male & Female, National Demographic but all Outdoors, Income $50K+, County Boys & Girls, Other Interests include Nascar Racing, Fishing, Hunting, Hot Women, Drinking Beer, Motorcycles, etc.

What 3 things would you like to communicate to your audience through your clothing design?

Make clothing line look "Cool". Looking for a few different designs to start off with. You can check out our website at www.fishersatvworld.com to see the clothing line we already have. Would like to expand this line and get a little more edgy and rough with the outdoors feel. Brian, the host of the show, is the guy next door that everyone wants to go riding with. He is quick with his humor and likes to have a good time on the show. He ends every show with "ride on and keep it real" - kind of his tag line.

Style and Concept

What clothing design styles do you like?

Outdoorsy shirts. Long sleeve tees, short sleeve tees, soft touch tees, like all of the earth tone colors - especially black, white, brown, gray and stone. Looking for girly shirt designs too:) Can go with more pastels for these shirts.

How many colors should be used in the design?

Two to Four Colors for Design

What colors do you want to see in your clothing design?

Anything Earth tone - Black, White, Brown, Gray and Stone.
Our logo is usually done in black and orange with orange being the inside of the fish logo, however, we are not set on using these same colors all the time.

What colors do you NOT want to see in your clothing design?

Pastel colors
or anything too feminine for the Men's shirts.

What adjectives should best describe your clothing design?

Cool, Fun, Interesting, Creative, To the Point, Look Younger, "Jesse James/West Coast Choppers" style,

How will you use the clothing design?

Host and staff to wear on television show and at events to retail on our website e-commerce store and eventually in dealerships across the country.

What must be included in the clothing design?

Would like at least the Fish to be incorporated into the design even if it is smaller and more subliminal. Do not need to have "Fisher's ATV World" but can include if you want.

Do you have additional info or links you'd like to share?

www.thecrush.tv/ or
http://www.thecrush.tv/shopping/Departme...

http://www.flyracing.com/products/casual...

http://www.michaelwaddell.com/

http://store.realtree.com/men/new-for-20...
www.realtree.com

Please only use the following brand of ATVs and UTVs on these shirts as these are our sponsors - Can-Am, Yamaha & Suzuki.

Here are some tag lines for tees we think are cool:

ATV Girl w/ fish logo

You're ex-wife called, she wants her quad back (ATV on fire with guy roasting marshmallows over it).

Dirty Girl with fish logo

Country Girls Ride

Wanna Ride?

Hell yeah I ride!

100% country girl

Now that's HOT! (girl driving a lifted pickup with quad on the back)

Mud, Guts & Glory

The Perfect Sick Day

I love MUD! (kids)

The south will ride again!

My dads quad is bigger than your dads quad!

My dads quad is faster than your dads quad!

Bigger is better!

My moms quad is badder than your dads quad!

Wheelin' Maniac

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