• Award$300
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  • Creatives17

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Business Info

Business Name

Women's Half Marathon - Nashville

What do you do?

Hold a Women's Half Marathon in Nashville on September 25, 2010. Find out more at womenshalfmarathon.com

List the size requirement(s) for your clothing design

No large than 12 wide by 16 high. The lower right corner of the design will be anchored in the lower corner of the t-shirt.

Target Audience

What is your industry?

Running

Describe the target audience for your clothing design

Women 25-50.

What 3 things would you like to communicate to your audience through your clothing design?

We need a design for the front of our race t-shirt. Since we are a women's race, we are looking for a feminine looking t-shirt. The actual shirt is a hot pink v-neck tech tee. We are printing with two colors - you can pick the colors. We can use different opacity levels for each color to create multiple shades.

The shirt should contain the phrase "The Women's Half Marathon - Nashville" and the year "2010" somewhere in the design. We are not looking for this text to be a dominant element, but to be more subtly worked into the design.

The overall design concept is a motif that works its way from the bottom left or bottom right portion of the T-shirt. The entire design cannot be larger than 12 inches wide by 16 inches high.

Style and Concept

What clothing design styles do you like?

Clean, feminine, classy, fun

How many colors should be used in the design?


What colors do you want to see in your clothing design?

The shirt it is being printed on is hot pink, so probably white, gray, black. But it is your choice. We just want to keep the number of colors to two.

What colors do you NOT want to see in your clothing design?

Pink (since the shirt is already pink)

What adjectives should best describe your clothing design?

Athletic, feminine, sporty

How will you use the clothing design?

The shirt will be awarded to approximately 5,000 finishers of our race.

What must be included in the clothing design?

1) Must say "The Women's Half Marathon Nashville" and "2010" somewhere within the design.
2) Must not be larger than 12 inches wide by 16 inches high

Do you have additional info or links you'd like to share?

The unifying theme for the event is a musical note - our medal has a note, our logo has notes, our goodie bag has notes. We are looking for something similar to a shirt we did last year. See:http://www.crowdspring.com/project/1974670_womens-half-marathon-t-shirt . We are looking for a music themed shirt this time, not a flower theme.

Materials

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