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Creative Brief

Who are you?

We are AVID. AVID is a new, start-up clothing line and retailer which serves the saltwater fishing and marine markets. AVID operates via a unique retail store, in addition to a website. The online and retail stores will offer a distinctive selection of high-quality fishing gear & apparel: shirts, board shorts, hats, visors, etcWe are developing our woman's line and looking for fresh design that could be versatile between tank tops, dresses, and t-shirts.

AVID's goal is to be the leading lifestyle outfitter for avid sportsmen and women.

What do you need?

Looking for a fresh women's design with a marine and saltwater fishing theme but still keep it stylish and fashionable.
I want to stay away from the typical Marlin design.
I would like to incorporate our logo in some way.
Want it to be feminine but not too "fluffy".

Who Is Your Audience?

Avid Sportswomen (fish, dive, or avid boaters)
Saltwater women anglers

18-35 years old
Brand conscious
Internet savvy
Globally aware


We Absolutely Must Have

Must Have:
1. A design that women will wear proudly whether it is out on the boat or to dinner.
2. A design that can be screen printed and used in clothing manufacturing
3. Use of our logo or components/elements representative of our logo/brand
4. Vector based designs

Dont Want to See:
1. Please DO NOT use a particular species of fish or other animal to represent the brand.
2. Not too many colors; please limit to 1-4 colors (including black); keep in mind printing limitations/issue
3. Simple copy/paste or clip-art designs; design must be unique and original



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