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LET ME TELL YOU ABOUT US:

The Extreme Mustang Makeover is an event to highlight the recognized value of mustangs (wild horses) through a national training competition. The event gives the public a unique opportunity to see the results of wild horses becoming trained mounts and then participate in a competitive bidding process to adopt one of these treasured animals. The competition is a mixture of reality TV with a horse show. Edgy with a country twist.

HERE IS WHAT WE NEED:

A new t-shirt is introduced for each season and sold throughout the year at our events. Our current t-shirt looks like this http://www.extrememustangmakeover.com/mm... and has sold out at almost every venue. We need a design that screen prints clearly, can be printed with different color palettes and has an edgy feel with a country twist. The design will go on a short sleeved t shirt.

OUR TARGET AUDIENCE IS:

Primarily female, age 16-45, however, we do have a good number of male fans. The t-shirt should depict an edgy feel with a branding that makes them proud to wear it as a fan. Concert or band t shirts are somewhat the type.

WE LIKE THESE DESIGNS:

Some thoughts:

http://www.ddranchwear.com/apparel-colle...

http://www.ddranchwear.com/big-chief-sum...

http://www.rivalart.com/store/pc/viewPrd...

http://www.rivalart.com/store/pc/viewPrd...

We like the mix of the horse image with the fonts. The freezemark mentioned below could be used very creatively, as well as the distinguishable heavy mane on the wild horse. We like the vintage, grunge look.

WE ABSOLUTELY MUST HAVE (or we don't want to see) THIS IN OUR DESIGN:

Include the words "2010 Extreme Mustang Makeover" and "Save A Horse. Adopt A Legend. Be Amazed." Latter phrase can be on back. Must include an image of a horse. We do not want to see a horse that looks aggressive, i.e. baring teeth, kicking, etc. But don't get too romantic. The freezemark on the horse's neck is very distinguishable to this breed and should be included in the design. See these illustrations. http://nationalwildhorseadoptionday.org/.... For more photos of wild horses, go here http://nationalwildhorseadoptionday.org/... or you can visit our facebook page http://www.facebook.com/pages/Extreme-Mu... or web site http://www.extrememustangmakeover.com/

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